Learn How March Madness Bounced Into Des Moines in 2016

March brings the madness of one of the greatest collegiate sporting events – the NCAA basketball tournament – to sports fans across the nation. In 2016, March Madness bounced into Des Moines as the city hosted opening round games of the NCAA men’s basketball tournament for the first time.

You can get court-side seats to find out how it all happened when you join IABC and Greg Edwards of the Greater Des Moines Convention and Visitors Bureau on Wednesday, March 15, from 11:30 a.m. to 12:30 p.m. at the Forte Banquet and Conference Center. Greg, a key figure in bringing March Madness to Des Moines, will share insight into the process of attracting and hosting a successful major sporting event – from planning and preparation to the communications, operations and logistics.

This event is FREE for IABC/Iowa members and only $10 for non-members. Register now.