March IABC/Iowa Member Spotlight – Steve Carlson

Each month, we will feature a different IABC/Iowa member. In the March spotlight, get to know Steve Carlson.

Name?
Steve Carlson

Company and position title?
Wells Fargo – Vice President, Corporate Communications

Length of IABC membership?
Since 2001

What do you value most/what are you looking to gain from IABC? 
I’ve always thought networking and professional development opportunities – whether they be at the local chapter level or at the international conferences – were the most beneficial aspects of being involved in IABC.

Favorite book?
The Go-Giver

Favorite quote?
The quality of a man’s life is measured by how deeply he has touched the lives of others.

Favorite hobbies?
Fitness and travel

Favorite lunch spot?
Palmer’s Deli

December IABC/Iowa Member Spotlight – Rachel Schelle

Each month, we will feature a different IABC/Iowa member. In the December spotlight, get to know Rachel Schelle.

Name?
Rachel Schelle

Company and position title?
Workiva, Customer Success Senior Operations Manager

Length of IABC membership?
Just a couple months

What do you value most/what are you looking to gain from IABC? 
I am interested in continuing education opportunities that will help me help my work teams communicate more effectively and efficiently.  I would like out leadership team to be more intentional with what/how/when we disseminate information and training to our teams to help reduce information overload and noise.

Favorite book? 
Little Women

Favorite quote? 
“You can’t make footprints in the sands of time if you’re sitting on your butt. And who wants to make buttprints in the sands of time?” ― Bob Moawad

Favorite hobby? 
Quilting / Sewing

Favorite lunch spot?
The Spice

What millennials expect from employee communication… and how you can deliver it

Millennials are representing more and more of today’s workforce and with them comes new expectations of technology and communication in the workplace. However, are our employee communications shifting along with them?

According to Jeff Corbin, CEO of KCSA and APPrise Mobile, the answer is no. In the latest episode of CW Live, Natasha Nicholson talks with Corbin about the results of the 2015 Mobile Trends in the Workplace study and what they reveal about employee engagement and communication today.

A significant trend that the results show, Corbin shares, is the impact millennials are starting to have on employee communication. He says that there is somewhat of a disconnect happening right now in organizations: Millennials want instant, easy-to-access communication and content, but their employers are still predominately relying on older forms of communication.

“Current legacy systems (intranets, SharePoint systems) don’t work well in the mobile environment. Millennials aren’t able to get information quickly through these devices.”

Even email isn’t as effective as it once was due to problems of overload: The survey shows that though 89 percent of companies still rely on internal email, 30 percent of respondents ignore emails from their employers.

“Never before have we had such direct access to our employees…The question is, what to do about it?”—Jeff Corbin

Corbin suggests that communicators look at these trends as an opportunity to create a mobile strategy in their organizations.

“Never before have we had such direct access to our employees, to our other targeted audiences. The question is, what to do about it?”

The answer? Corbin recommends researching new methods of communication—like messaging apps and social collaboration tools—and start implementing them as soon as possible.

“Email isn’t going away anytime soon,” he says. However, because “millennials have these mobile devices and email is becoming somewhat of an issue, it might be a wake-up call for organizations and companies to start to think differently about how they communicate with their workers.”

 

Watch the complete interview below. To learn more about the 2015 Mobile Trends in the Workplace study, you can go to theEMPLOYEEapp’s website.

 

APPrise-Infographic-Part-II-FINAL

Apply by January 13 for the 2016 Gold Quill Award

  • Imagine… What it’s like to be recognized for excellence on the international stage…
  • Imagine… What winning Gold Quill could do for your career…
  • Imagine… What winning Gold Quill could do for your organization…
  • Imagine… What you could learn by entering…
  • Imagine… What ideas you could tap from Gold Quill winners…

Check the Gold Quill website for more details.

“Connecting the Dots” with SparkReaction on October 13

Click here to register for the event.

Looking for a better way to connect with leads and grow customers that focuses on drawing people in, not hunting them down?

Join IABC Iowa and SparkReaction co-founders Josh Ames and Brian Wajda on October 13 at the United Way Conference Center (8-9:30 a.m.) for an information-packed session on connecting the dots between your email, social media, blogging, landing pages, workflows, and your powerhouse website.

You’ll leave with the following …

  • Better ROI from your marketing efforts
  • A true understanding of inbound marketing and what it can do for your organization
  • Ideas for generating leads and garnering new prospects, donors and customers

About Spark Reaction

SparkReaction is an inbound marketing agency that’s driven by creative solutions and real analytics. We believe that connecting the dots between every marketing action can help any organization meet its goals. We’re a Platinum-Certified HubSpot Partner, and our Des Moines, Iowa–based team includes talented wordsmiths, strategists, designers, and developers who focus on your growth. With content as our fuel and strategy as our guide, we help businesses implement the next level of relevant marketing.