Learn How March Madness Bounced Into Des Moines in 2016

March brings the madness of one of the greatest collegiate sporting events – the NCAA basketball tournament – to sports fans across the nation. In 2016, March Madness bounced into Des Moines as the city hosted opening round games of the NCAA men’s basketball tournament for the first time.

You can get court-side seats to find out how it all happened when you join IABC and Greg Edwards of the Greater Des Moines Convention and Visitors Bureau on Wednesday, March 15, from 11:30 a.m. to 12:30 p.m. at the Forte Banquet and Conference Center. Greg, a key figure in bringing March Madness to Des Moines, will share insight into the process of attracting and hosting a successful major sporting event – from planning and preparation to the communications, operations and logistics.

This event is FREE for IABC/Iowa members and only $10 for non-members. Register now.

Peek Behind the Scenes Into RAGBRAI

You’ve seen the hoards of bikers. You’ve ridden the hundreds of miles. You’ve dipped your wheels in the Mississippi. Now, here’s your chance to get a behind-the-scenes look at one of the state’s most successful and well-known events.

Heading into its 45th year, the Register’s Annual Great Bicycle Ride Across Iowa (RAGBRAI) is the oldest, largest and longest recreational bicycle touring event in the world. Taking place right here in our own backyard, the annual event attracts thousands of local, national and international riders and media to the state of Iowa.

 So, how does it all work?

Join IABC on Thursday, February 23, at 11:30 AM at Iowa Finance Authority as RAGBRAI’s Andrea Parrott takes us behind the scenes into the planning, preparation and communications involved in running this successful event.

Lunch will be provided, and there will be an opportunity to network with communications colleagues and friends following the event. 

Click HERE to register.

‘Tis “Still” the Season to Give … Join Us at Central Iowa Shelter & Services

Though the holiday season is behind us, it is never too late to be in the giving spirit. Join IABC Iowa on Tuesday January 24 from 11:30 a.m. to 12:30 p.m. for a special volunteer event at Central Iowa Shelter & Services, 1420 Mulberry St., in Des Moines. From organizing and sorting donations to playing games with clients, come network with local business communicators while making a difference in the community. We hope to see you on January 24! Event is limited to first 20 people, so register now.

How to Diagnose Your SEO Effectiveness

You still have time to register for IABC Iowa’s upcoming event on June 29 … and Become a Pro at SEO!

When you attend, you will:

  • Discover how to conduct a basic evaluation of your website.
  • Learn the importance of search volume and audience interests.
  • Be able to begin your own keyword research when you    return to your office.

Don’t miss out on the 100 million+ searches performed in Google each month.  Why pay hundreds of dollars at other seminars and workshops to learn how to make SEO understandable and profitable. Get it here for only $25-$35.


CLICK BELOW to register or RSVP.


Register Now!


Save the Date: 3 Secrets of Social Media Marketing on January 27

Happy New Year! It is time to start thinking about how you are going to get ahead in 2016, including updating your company’s social media strategy. Join us at the United Way Conference Center (1111 Ninth St., Des Moines) on Jan. 27 from 11:30 a.m. to 1 p.m. to learn the latest tips, tricks, and tactics that are guaranteed to propel your marketing skills to the next level.

Drew Harden, president and cofounder of Des Moines-based Blue Compass, will share three surprising secrets that top brands use to boost client engagement, drive traffic to their brands, and increase their company’s online conversions.

Register Now! Don’t miss this opportunity to learn valuable secrets as Drew reveals simple social and digital marketing tactics you can start using right now to boost your brand’s online presence, making you a 2016 digital marketing rock star.