Facebook’s Changing Algorithms: Maintaining Customer Connections

In late 2017, Facebook announced a significant overhaul to their News Feed and the algorithm behind it. This has caused quite the uproar in the marketing community, as they announced that content will be dramatically reprioritized to focus on updates from friends and local news.

Facebook intended for this update to increase the engagement with users and encourage more social interactions between account holders. We have already seen this impact our personal news feeds and the promotional success of marketers and content creators. According to Business Insider, companies like Little Things have seen a 75% decrease in organic Facebook traffic.

Join us as Blue Compass walks through what you need to know about these algorithm updates and how to ensure your content is seen by your target audience, while providing actionable takeaways for your brand!

  • When:
    Thursday, March 29, 2018 from 11:30 AM to 1:00 PM CDT
  • Where:
    Blue Compass
    1601 48th St
    Suite 200
    West Des Moines, IA 50266

Lunch will be provided for those who register by March 23. Register today!

Stay updated with the CW

Communication World (CW) the digital magazine of the International Association of Business Communicators, is a must-read publication for communication professionals worldwide. CW covers the latest in communication trends, practice and research through in-depth reports, how-to articles and insightful interviews.

news media

Credit: rawpixel / 123RF Stock Photo

 

 

Join IABC Groups on Facebook, LinkedIn and Twitter

Connect with your fellow members through IABC’s groups on the most popular social media platforms.

[Read more…]