30 Groundbreaking Ideas in 30 Minutes

What: Join us as six local marketing experts provide insight into their five best ideas over the last year…all in 30 minutes!

Speakers

  • Emily Abbas – Bankers Trust
  • Eric Hanson – KCCI-TV
  • Lisa Holtorf – Strategic America
  • Shawna Lode – Iowa Tourism Office
  • Tiffany Tauscheck – Greater Des Moines Partnership
  • Kevin Waetke – National Pork Board

When: Wednesday, April 20, 2016, 11:30 AM – 1:00 PM

Where: Forte Conference Center, 615 3rd Street, Des Moines, Iowa 50309

More Details: Lunch and networking opportunities will be provided.

Cost: $25 for IABC members, $35 for non-IABC members

CLICK HERE TO REGISTER!

What millennials expect from employee communication… and how you can deliver it

Millennials are representing more and more of today’s workforce and with them comes new expectations of technology and communication in the workplace. However, are our employee communications shifting along with them?

According to Jeff Corbin, CEO of KCSA and APPrise Mobile, the answer is no. In the latest episode of CW Live, Natasha Nicholson talks with Corbin about the results of the 2015 Mobile Trends in the Workplace study and what they reveal about employee engagement and communication today.

A significant trend that the results show, Corbin shares, is the impact millennials are starting to have on employee communication. He says that there is somewhat of a disconnect happening right now in organizations: Millennials want instant, easy-to-access communication and content, but their employers are still predominately relying on older forms of communication.

“Current legacy systems (intranets, SharePoint systems) don’t work well in the mobile environment. Millennials aren’t able to get information quickly through these devices.”

Even email isn’t as effective as it once was due to problems of overload: The survey shows that though 89 percent of companies still rely on internal email, 30 percent of respondents ignore emails from their employers.

“Never before have we had such direct access to our employees…The question is, what to do about it?”—Jeff Corbin

Corbin suggests that communicators look at these trends as an opportunity to create a mobile strategy in their organizations.

“Never before have we had such direct access to our employees, to our other targeted audiences. The question is, what to do about it?”

The answer? Corbin recommends researching new methods of communication—like messaging apps and social collaboration tools—and start implementing them as soon as possible.

“Email isn’t going away anytime soon,” he says. However, because “millennials have these mobile devices and email is becoming somewhat of an issue, it might be a wake-up call for organizations and companies to start to think differently about how they communicate with their workers.”

 

Watch the complete interview below. To learn more about the 2015 Mobile Trends in the Workplace study, you can go to theEMPLOYEEapp’s website.

 

APPrise-Infographic-Part-II-FINAL

“Connecting the Dots” with SparkReaction on October 13

Click here to register for the event.

Looking for a better way to connect with leads and grow customers that focuses on drawing people in, not hunting them down?

Join IABC Iowa and SparkReaction co-founders Josh Ames and Brian Wajda on October 13 at the United Way Conference Center (8-9:30 a.m.) for an information-packed session on connecting the dots between your email, social media, blogging, landing pages, workflows, and your powerhouse website.

You’ll leave with the following …

  • Better ROI from your marketing efforts
  • A true understanding of inbound marketing and what it can do for your organization
  • Ideas for generating leads and garnering new prospects, donors and customers

About Spark Reaction

SparkReaction is an inbound marketing agency that’s driven by creative solutions and real analytics. We believe that connecting the dots between every marketing action can help any organization meet its goals. We’re a Platinum-Certified HubSpot Partner, and our Des Moines, Iowa–based team includes talented wordsmiths, strategists, designers, and developers who focus on your growth. With content as our fuel and strategy as our guide, we help businesses implement the next level of relevant marketing.

Grow from the ground up with IABC Iowa on September 22!

Register Here

What: Jennifer Glover Konfrst, assistant professor of public relations, Drake University will share insights into what communicators can learn from the campaign strategies of presidential hopefuls and the first-in-the-nation Iowa caucuses.

Every four years, the eyes of the political world turn to Iowa, home of the First-in-the-Nation Iowa Caucuses. And while big data and high-tech targeting rule the day in national political messaging, candidates hoping to achieve one of the three coveted “tickets out of Iowa” need to focus on personal, one-on-one interactions with voters. This often serves as a test of a candidate’s future national message strategy, evaluated one voter at a time. This report from Iowa five months before the caucuses will provide insight into the importance of this “old-fashioned” strategy in a hyper-targeted online world ­ and how organizations can learn from them.

Attendees will also learn:

  1. How messaging strategies that involve one-on-one interactions are critically important in today’s online world.
  2. What strategies have been tried with or without success in the presidential realm in Iowa and what that can teach us in our organizations.
  3. How personalized messaging and “old-fashioned” strategies can make-or-break a brand.

When: Tuesday, September 22 at 11:30 AM

Where: Olmstead Center, Drake University, 2875 University Avenue, Des Moines, Iowa

About the presenter: 

Jennifer currently serves as Assistant Professor in Drake University’s School of Journalism and Mass Communication. She joined the journalism faculty in August 2013, following a 20-year career in the public relations industry. At Drake, she developed and leads the new Strategic Political Communication program, and teaches courses in public relations management, principles, case studies, and writing in the undergraduate program, and courses on ethical leadership and corporate social responsibility in the Master’s of Communication Leadership program. In addition, she has taught courses on political opinion media and the Iowa Caucuses.

Her career has consistently involved the intersection of politics and public relations. Prior to joining Drake, Jennifer spent 12 years in communications leadership at Iowa Public Television, where she was responsible for all communications elements of the network’s Iowa Caucus and other election coverage. Jennifer’s career also included time with CMF&Z Marketing Communications, where she provided counsel for the Iowa Economic Development Authority; Fannie Mae’s Chicago office, where she organized events with members of Congress; and a U.S. Senate campaign, where she did press and research.

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