Grow from the ground up with IABC Iowa on September 22!

Register Here

What: Jennifer Glover Konfrst, assistant professor of public relations, Drake University will share insights into what communicators can learn from the campaign strategies of presidential hopefuls and the first-in-the-nation Iowa caucuses.

Every four years, the eyes of the political world turn to Iowa, home of the First-in-the-Nation Iowa Caucuses. And while big data and high-tech targeting rule the day in national political messaging, candidates hoping to achieve one of the three coveted “tickets out of Iowa” need to focus on personal, one-on-one interactions with voters. This often serves as a test of a candidate’s future national message strategy, evaluated one voter at a time. This report from Iowa five months before the caucuses will provide insight into the importance of this “old-fashioned” strategy in a hyper-targeted online world ­ and how organizations can learn from them.

Attendees will also learn:

  1. How messaging strategies that involve one-on-one interactions are critically important in today’s online world.
  2. What strategies have been tried with or without success in the presidential realm in Iowa and what that can teach us in our organizations.
  3. How personalized messaging and “old-fashioned” strategies can make-or-break a brand.

When: Tuesday, September 22 at 11:30 AM

Where: Olmstead Center, Drake University, 2875 University Avenue, Des Moines, Iowa

About the presenter: 

Jennifer currently serves as Assistant Professor in Drake University’s School of Journalism and Mass Communication. She joined the journalism faculty in August 2013, following a 20-year career in the public relations industry. At Drake, she developed and leads the new Strategic Political Communication program, and teaches courses in public relations management, principles, case studies, and writing in the undergraduate program, and courses on ethical leadership and corporate social responsibility in the Master’s of Communication Leadership program. In addition, she has taught courses on political opinion media and the Iowa Caucuses.

Her career has consistently involved the intersection of politics and public relations. Prior to joining Drake, Jennifer spent 12 years in communications leadership at Iowa Public Television, where she was responsible for all communications elements of the network’s Iowa Caucus and other election coverage. Jennifer’s career also included time with CMF&Z Marketing Communications, where she provided counsel for the Iowa Economic Development Authority; Fannie Mae’s Chicago office, where she organized events with members of Congress; and a U.S. Senate campaign, where she did press and research.

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August 4 – Join us at MALO for a Free Networking Event #MeetTheBoard

WhatCurious to know the people working behind-the-scenes to bring you amazing professional development events, outstanding learning opportunities and the best networking in Iowa? Well, here’s your chance to meet the 2015-16 IABC Iowa Board! This evening is a unique opportunity for you to network with your peers and experts in the communication industry. The board will share ideas for the upcoming year, while you tell them how IABC can support your communication goals and professional development.  

WhenTuesday, August 4 from 5:30 PM to 7:30 PM

WhereMALO Restaurant, 900 Mulberry Street, Des Moines, Iowa 50309

More DetailsTHIS EVENT IS FREE TO ATTEND. Appetizers are on us. You are responsible for your drinks. Bring your business cards and a friend and get ready to talk shop! On behalf of the Iowa IABC board members, we look forward to welcoming you at this special venue for what promises to be an enjoyable evening. 

RegisterLet us know that you are coming – Click here to register today! #MeetTheBoard

IABC Iowa Board

  • President: Beth Schlotfeldt
  • President-Elect: Ashley Jared
  • Vice President, Membership: Wendy Bellus
  • Vice President, Communications: Mitch Fastenau
  • Vice President, Treasury: Jared Johanningmeier
  • Vice President, Career Services and Administration: David Krause
  • Vice President, Leadership Development: Amanda Olerich
  • Vice President, Professional Development: Kevin Shoesmith

The story behind the new Communication Management Professional certification

As the Global Communication Certification Council (GCCC) launches the new Communication Management Professional (CMP) designation, Council chair Janet McCormick shares her thoughts on the mission of the GCCC, its accomplishments and the considerable research and thought that went into shaping this first and much anticipated certification offering.

Natasha Nicholson: In 2014 you were appointed the chair of the GCCC. Can you tell us about the Council’s mission, purpose and how it came to be?

Janet McCormick: The GCCC was created by IABC as a standard setting and assessment Council for communication professionals.  After our introductory Council meeting hosted by IABC in New York, New York (April 2014), we crafted the following Mission Statement:

  • The Global Communication Certification Council (GCCC) comprises a strong slate of officers representing the communication industry worldwide and serves as an autonomous governing body for the Global Communication Certification Program.
  • The Council’s purpose is to create and maintain an internationally recognized standard of communication excellence based on a global understanding of key principles and job competencies worldwide.
  • The Council aims to serve the communication profession worldwide by encouraging and executing a process of credentialing of communicators who achieve a global standard at different points of their career path.

NN: The Council is aiming to offer a series of certifications in the coming years, including the recently launched CMP, Communication Management Professional, for professionals with 6 to 10 years of experience. What was the thinking behind offering this certification first and what other certifications will be pursued?

JM: The certifications will be based on the “Global Standard” of the communication profession, which was developed by IABC through extensive research and consultation with the wider profession. Four broad career paths were identified through this process (Foundation, Generalist/Specialist, Strategic Advisor, Business Leader). The generalist/specialist [6-10 years of experience] level was chosen to be developed first as it applies to the largest potential applicant pool.  The Council is currently discussing which level to develop next, the Foundation or Strategic Advisor.

NN: The Council will be seeking ISO accreditation. Can you please explain what this is, why it’s so important and what’s involved in getting this accreditation?

JM: ISO (17024) is an international standard for professional certifications.  It is important that we pursue this designation in order to gain and maintain respect on the global stage.  It is my understanding that we can apply for this accreditation after 2 years of successful operation.  To that end, we are working closely with consultants during program development and data collection/analysis.

NN: A key part of this certification is the Job Task Analysis. Can you explain what this is, how it was developed and how it will be used?

JM: The Job Task Analysis was created as a survey tool to assess the landscape of the profession for this certification program.  It was used to collect demographic information of those working in the field of Communication as well as descriptions of particular knowledge requirements and performance expectations.  The survey results have provided a solid foundation for decision making regarding the focus and direction of the certifications we are developing.

NN: This certification program aspires to serve a global audience. How does the program and the exam take into account cultural differences?

JM: As IABC serves an international population, so will the certification program.  To the extent possible, those individuals surveyed for the JTA, members of the GCCC, and the item writers/scorers for the exams reflect the broad diversity of the profession, notably with regard to the types of organizations (academia, agency, corporate, government/public authority, independent practitioners, and not-for-profits), geographical distribution, cultural considerations, types of communication expertise, gender balance and existing professional credentials.

NN: Your term is coming to an end.  What is your “take away” from this experience?  Where would you like to see the program a year from now?

JM: I have thoroughly enjoyed my time serving as the inaugural chair of such a worthy endeavor!  The dedication of those involved in seeing this program to fruition is admirable in every way.   We have worked tirelessly to create and soon implement what I am confident will be a successful launch in June 2015.  As we all agree that quality credentials are essential in designating expertise in a way that can be understood globally, my vision for the future is that this program is the program that gets it done for Communication Professionals around the world.

Learn about how to become a certified Communication Management Professional.

Changing the Landscape: Informing the Future

 

 

The IABC World Conference is coming to San Francisco, 14-17 June 2015. We will explore new ways of approaching communication with some of the most innovative and visionary leaders of our time.

The 2015 World Conference is providing participants with a once and a lifetime experience. “Changing the Landscape: Informing the Future” is not just the theme for the conference, it is also an experience that attendees will receive. Participants will learn from keynote speakers, who will stimulate the thinking of attendees with engaging sessions that showcase the best practices and problem-solving ideas that can be placed to work now.

By attending the conference you will:
  • Increase your network with over 1,200 participants in attendance.
  • Experience outstanding keynote speeches and informative panel discussions.
  • Choose from more than 60 exceptional sessions in a variety of formats.
  • Select from five tracks:
  • Communication skills: Skill-based knowledge, such as technical and social media skills, measurement techniques, planning, writing and presenting
  • Leadership and strategy: Guidance on facilitating and building strategic leadership skills and using strategy to support business goals
  • Marketing and brand: Insights and expertise on marketing to support sales and branding as an expression of organizational  value
  • Reputation: Strategies for improving stakeholder connections and perceptions — including crisis management and CSR.
  • Employee engagement: Ideas, analysis and best practices on supporting employees to commit to organizational goals, values and success, while enhancing their own sense of well-being.