Learn How March Madness Bounced Into Des Moines in 2016

March brings the madness of one of the greatest collegiate sporting events – the NCAA basketball tournament – to sports fans across the nation. In 2016, March Madness bounced into Des Moines as the city hosted opening round games of the NCAA men’s basketball tournament for the first time.

You can get court-side seats to find out how it all happened when you join IABC and Greg Edwards of the Greater Des Moines Convention and Visitors Bureau on Wednesday, March 15, from 11:30 a.m. to 12:30 p.m. at the Forte Banquet and Conference Center. Greg, a key figure in bringing March Madness to Des Moines, will share insight into the process of attracting and hosting a successful major sporting event – from planning and preparation to the communications, operations and logistics.

This event is FREE for IABC/Iowa members and only $10 for non-members. Register now.

Peek Behind the Scenes Into RAGBRAI

You’ve seen the hoards of bikers. You’ve ridden the hundreds of miles. You’ve dipped your wheels in the Mississippi. Now, here’s your chance to get a behind-the-scenes look at one of the state’s most successful and well-known events.

Heading into its 45th year, the Register’s Annual Great Bicycle Ride Across Iowa (RAGBRAI) is the oldest, largest and longest recreational bicycle touring event in the world. Taking place right here in our own backyard, the annual event attracts thousands of local, national and international riders and media to the state of Iowa.

 So, how does it all work?

Join IABC on Thursday, February 23, at 11:30 AM at Iowa Finance Authority as RAGBRAI’s Andrea Parrott takes us behind the scenes into the planning, preparation and communications involved in running this successful event.

Lunch will be provided, and there will be an opportunity to network with communications colleagues and friends following the event. 

Click HERE to register.

FREE TO MEMBERS – Upcoming webinars

IABC offers free member-only webinars with all-star speakers presenting the latest trends and best practices in communication. Join the live sessions or listen to the session recordings at your convenience. Bookmark this page to stay up-to-date on the latest webinar offerings.

Upcoming webinars

 

How to Create Powerful and Positive Changes in Your Organization
Presented by Steve Goldstein

Dysfunction within large organizations is so prevalent that most people either accept it as an inevitable fact of corporate life or assume someone else will deal with it. But must it be this way? Steve Goldstein answers this question with a resounding, “No!” In this webinar, Goldstein explains the nature of dysfunction present in most companies and other organizations, why it occurs, and most importantly, what leaders, at all levels, can do to tackle these issues and improve performance.

What you’ll learn:

  • Proven techniques for solving problems and improving performance.
  • How to understand and utilize the Five Principles of Engagement.
  • How top leaders can improve the way they interact with their teams, employees, and customers.

Presenter/Steve Goldstein is the chairman of U.S. Auto Sales, and senior adviser to both Alvarez and Marsal and Milestone Partners. He has over 35 years of experience working as an operating executive at both global Fortune 500 companies (including as Chairman and CEO of American Express Bank), has served as director of numerous companies, and advises large and mid-size companies. Goldstein is the author of a newly published book about leadership and engagement, Why Are There Snowblowers in Miami? Transform Your Business Using the Five Principles of Engagement.

Date: 12 January 2017
Time: 11 a.m.–12 p.m. PDT / 2–3 p.m. EDT
Free to IABC members

Register Now

 

 

danewiseman_headshotDrive insights and create even greater business value
Presented by Dane Wiseman

During this webinar, you’ll learn how to create, implement, and measure data-driven integrated marketing communications (IMC) campaigns. Because, like it or not, we often mistakenly find ourselves defining strategies based on our assumptions long before we see the numbers that should be informing them.

After attending this webinar, you’ll understand how to:

  • Identify your target audience
  • Set goals and objectives that align with your business
  • Develop strategy based on research and planning
  • Identify tactics and include them in your project management
  • Implement tags and work with various communications technology
  • Create your own measurement framework
  • Schedule time to analyze and improve your campaigns
  • Build beautiful reports and dashboards to share with your C-Suite

Presenter/Dane Wiseman, Director of Marketing for AirPR, focuses on customer acquisition and connecting communications professionals to industry-leading measurement and analytics solutions. With an interest in emerging best practices in analytics, Dane has managed advertising budgets and incorporated new advertising technologies for Fortune 500 companies through partnerships and certifications with Google and Microsoft. He has also been recognized for his innovative brand marketing strategies. Prior to joining the AirPR team, he led marketing efforts for media monitoring solution Critical Mention and evolved brand strategies at the integrated digital advertising agency ethology. Fun Fact: Dane teaches the next generation of marketing and analytics professionals in graduate and advanced diploma programs at New York University.

Date: 8 February 2017
Time: 10 a.m.–11 p.m. PDT / 1–2 p.m. EDT
Free to IABC members

Register Now

Share your best work – Gold Quill Awards program

Don’t forget to submit your best work to the Gold Quill Awards program by

11:59 p.m. PT on 11 January 2017! Visit the Gold Quill website to learn more!

 

Are you ready to inspire and be inspired? Share your best work by entering the 2017 Gold Quill Awards program.

  • As the premier program for communication professionals (the “Pulitzer Prize” of our field), Gold Quill recognizes excellence in communication
  • Gold Quill honors the dedication, innovation and passion of communicators on a global scale

Entering is a straight-forward process

  • Details are online
  • You can enter in multiple divisions
  • Division 2: Research and Division 3: Education have been updated to better reflect best-practices in these areas

Entering your work for a Gold Quill gets you access to feedback from leading communicators

  • It’s an excellent, low-cost professional development opportunity

Update a past submission and re-enter

  • By taking the feedback provided, you can improve your submission and re-enter. You’ve already done a bulk of the work, so why not?

 

Call for entries

 

 

How to Diagnose Your SEO Effectiveness

You still have time to register for IABC Iowa’s upcoming event on June 29 … and Become a Pro at SEO!

When you attend, you will:

  • Discover how to conduct a basic evaluation of your website.
  • Learn the importance of search volume and audience interests.
  • Be able to begin your own keyword research when you    return to your office.

Don’t miss out on the 100 million+ searches performed in Google each month.  Why pay hundreds of dollars at other seminars and workshops to learn how to make SEO understandable and profitable. Get it here for only $25-$35.

 

CLICK BELOW to register or RSVP.

 

Register Now!