December 10th – New webinar on Content Marketing (Free-to-members!)

Effective marketing needs to be rich with compelling information. Companies need to create content that is engaging and informative in ways that connect with consumers and generate the desired behavior. The idea is simple, but the execution can prove to be challenging.  IABC’s new free-to-members webinar on content marketing will be led by president and CCO of Leverage Media, Mike Winkleman. During this webinar, participants will learn:

  • How to use the content revolution to build your brand and develop loyalty among your various publics. 
  • How to think through a multichannel strategic content marketing campaign. 
  • How to take advantage of new forms of content such as “native advertising” and use them properly. 
  • Why print is not dead, and how to use it effectively. 

The webinar will be held at 9 a.m. PST on Wednesday 10 December.

It is free to IABC members and $100 for non-members. For more information and to register, visit the IABC website.

Hot Topics from CW!

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October is International Membership Month at IABC

Join IABC Join IABC. If you are NOT already a member of IABC, please consider joining us. Join Now.


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For more than 40 years, IABC has provided communication professionals with the tools and resources necessary to boost their careers.

During October, we’re celebrating International Membership Month. All new members or previously lapsed members can join (or re-join) IABC and we’ll waive the $40 joining fee.

As an added bonus, you could win a year’s supply of coffee. All members who join IABC during October will go into a draw and one lucky winner will wake up to IABC and their favorite shot of caffeine!

One lucky winner will enjoy a $500 Starbucks Card OR a Gaggia 14101 Classic Espresso Machine

(NB: Winner can select their preferred prize; however the prize is not transferable for cash or any other offer. Should shipping costs to the winner’s country cause the total prize value to go over $500, IABC reserves the right to substitute a different model. Prize value will not exceed $500.)

Join today!

IABC members from all over the world explain how IABC has been a resource to help them grow their careers.

Welcome IABC Iowa’s Newest Members!

 A warm welcome to our newest professionals to the Iowa Chapter of IABC.

  • Dan Bernick, Senior Writer at Deere & Company
  • Samantha Borcherding, Manager, Corporate Communications at Athene USA
  • Claire Celsi, Director of Public Relations at Lessing-Flynn
  • Kate Guess, Director of Communication at Vermeer
  • Erin Hockman, Corporate Communications Manager at Kemin Industries
  • Tom Petersen, Director, Communications at ITC Holdings Corp.
  • Beth Schlotfeldt, Production Specialist at Principal Financial Group
  • Clarice Thompson, Director of Marketing/Comm./PR at YWCA
  • Dana Woods McNeill, VP, Corp. Comm. And Stakeholder Engagement at CoOportunity Health

Current members are encouraged to introduce themselves to new members at future luncheons or events and make them feel welcome.

Member Resources

Member Resources

Ten ways you can exercise your IABC membership today:

  1. Professional Resources – Links to helpful resources for communication professionals.
  2. Take a page from our Bronze Quill Award of Excellence winners.
  3. Browse the IABC online member directory.
  4. Connect with fellow members on IABC eXchange.
  5. Get social with IABC on LinkedInFacebook or Twitter.
  6. Plan and promote IABC Iowa activities and events (for IABC Iowa volunteers only).
  7. Get a jump on your next communications plan using MyComm.
  8. Make plans to attend a networking or professional development program.
  9. Get informed with the latest issue of News & Views.

Looking for more ways to make the most of your membership? See what fellow members love about IABC Iowa.