“Connecting the Dots” with SparkReaction on October 13

Click here to register for the event.

Looking for a better way to connect with leads and grow customers that focuses on drawing people in, not hunting them down?

Join IABC Iowa and SparkReaction co-founders Josh Ames and Brian Wajda on October 13 at the United Way Conference Center (8-9:30 a.m.) for an information-packed session on connecting the dots between your email, social media, blogging, landing pages, workflows, and your powerhouse website.

You’ll leave with the following …

  • Better ROI from your marketing efforts
  • A true understanding of inbound marketing and what it can do for your organization
  • Ideas for generating leads and garnering new prospects, donors and customers

About Spark Reaction

SparkReaction is an inbound marketing agency that’s driven by creative solutions and real analytics. We believe that connecting the dots between every marketing action can help any organization meet its goals. We’re a Platinum-Certified HubSpot Partner, and our Des Moines, Iowa–based team includes talented wordsmiths, strategists, designers, and developers who focus on your growth. With content as our fuel and strategy as our guide, we help businesses implement the next level of relevant marketing.

Grow from the ground up with IABC Iowa on September 22!

Register Here

What: Jennifer Glover Konfrst, assistant professor of public relations, Drake University will share insights into what communicators can learn from the campaign strategies of presidential hopefuls and the first-in-the-nation Iowa caucuses.

Every four years, the eyes of the political world turn to Iowa, home of the First-in-the-Nation Iowa Caucuses. And while big data and high-tech targeting rule the day in national political messaging, candidates hoping to achieve one of the three coveted “tickets out of Iowa” need to focus on personal, one-on-one interactions with voters. This often serves as a test of a candidate’s future national message strategy, evaluated one voter at a time. This report from Iowa five months before the caucuses will provide insight into the importance of this “old-fashioned” strategy in a hyper-targeted online world ­ and how organizations can learn from them.

Attendees will also learn:

  1. How messaging strategies that involve one-on-one interactions are critically important in today’s online world.
  2. What strategies have been tried with or without success in the presidential realm in Iowa and what that can teach us in our organizations.
  3. How personalized messaging and “old-fashioned” strategies can make-or-break a brand.

When: Tuesday, September 22 at 11:30 AM

Where: Olmstead Center, Drake University, 2875 University Avenue, Des Moines, Iowa

About the presenter: 

Jennifer currently serves as Assistant Professor in Drake University’s School of Journalism and Mass Communication. She joined the journalism faculty in August 2013, following a 20-year career in the public relations industry. At Drake, she developed and leads the new Strategic Political Communication program, and teaches courses in public relations management, principles, case studies, and writing in the undergraduate program, and courses on ethical leadership and corporate social responsibility in the Master’s of Communication Leadership program. In addition, she has taught courses on political opinion media and the Iowa Caucuses.

Her career has consistently involved the intersection of politics and public relations. Prior to joining Drake, Jennifer spent 12 years in communications leadership at Iowa Public Television, where she was responsible for all communications elements of the network’s Iowa Caucus and other election coverage. Jennifer’s career also included time with CMF&Z Marketing Communications, where she provided counsel for the Iowa Economic Development Authority; Fannie Mae’s Chicago office, where she organized events with members of Congress; and a U.S. Senate campaign, where she did press and research.

Silver Quill now easier to enter; deadline extended to September 21

Take your work to new heights by entering the IABC Pacific Plains Region’s Silver Quill Awards. The region – of which our chapter is a member – offers the Silver Quill annually to highlight work that stands above the rest.

Short on time? Enter the Communication Skills Division and skip the work plan. Only a work sample and brief online form are now required for this division. The change was intended to make the process easier for time-strapped communication professionals.

Don’t delay entering your best work of the year in the Silver Quill Awards. The final deadline is September 21. Learn more.

About IABC Pacific Plains Region (PPR)

PPR supports the leaders and members of the region’s IABC chapters with resources and professional development opportunities. Pacific Plains embraces 17 chapters and members-at-large in 19 states from Wisconsin to Hawaii.

Apply Today for the IABC Pacific Plains Region Silver Quill Award

2015 Silver Quill Awards

 

What will you enter this year?
 
Get your work the recognition it deserves. Consider entering the 2015 Silver Quill Awards Program.

Hosted by the Pacific Plains Region of IABC, the Silver Quill Awards:

  • Are open to professional communicators across all industries
     
  • Offer dozens of categories to ensure the right fit for your campaign
     
  • Are scored by trained evaluators against established “best practice” criteria
     
  • Provide feedback that benefits your entry, your career and your workplace
     
  • Represent the year’s best campaigns in digital, social and print communication
     
  • Are aligned with Gold Quill criteria so you can re-enter at the higher level with minimal time and effort

Raise visibility for your work, your expertise and your employer by entering the 2015 Silver Quill Awards. Watch iabcppr.com for details and materials. 

 
Early Deadline: September 8 

Final Deadline: September 15 

August 4 – Join us at MALO for a Free Networking Event #MeetTheBoard

WhatCurious to know the people working behind-the-scenes to bring you amazing professional development events, outstanding learning opportunities and the best networking in Iowa? Well, here’s your chance to meet the 2015-16 IABC Iowa Board! This evening is a unique opportunity for you to network with your peers and experts in the communication industry. The board will share ideas for the upcoming year, while you tell them how IABC can support your communication goals and professional development.  

WhenTuesday, August 4 from 5:30 PM to 7:30 PM

WhereMALO Restaurant, 900 Mulberry Street, Des Moines, Iowa 50309

More DetailsTHIS EVENT IS FREE TO ATTEND. Appetizers are on us. You are responsible for your drinks. Bring your business cards and a friend and get ready to talk shop! On behalf of the Iowa IABC board members, we look forward to welcoming you at this special venue for what promises to be an enjoyable evening. 

RegisterLet us know that you are coming – Click here to register today! #MeetTheBoard

IABC Iowa Board

  • President: Beth Schlotfeldt
  • President-Elect: Ashley Jared
  • Vice President, Membership: Wendy Bellus
  • Vice President, Communications: Mitch Fastenau
  • Vice President, Treasury: Jared Johanningmeier
  • Vice President, Career Services and Administration: David Krause
  • Vice President, Leadership Development: Amanda Olerich
  • Vice President, Professional Development: Kevin Shoesmith