Facebook’s Changing Algorithms: Maintaining Customer Connections

In late 2017, Facebook announced a significant overhaul to their News Feed and the algorithm behind it. This has caused quite the uproar in the marketing community, as they announced that content will be dramatically reprioritized to focus on updates from friends and local news.

Facebook intended for this update to increase the engagement with users and encourage more social interactions between account holders. We have already seen this impact our personal news feeds and the promotional success of marketers and content creators. According to Business Insider, companies like Little Things have seen a 75% decrease in organic Facebook traffic.

Join us as Blue Compass walks through what you need to know about these algorithm updates and how to ensure your content is seen by your target audience, while providing actionable takeaways for your brand!

  • When:
    Thursday, March 29, 2018 from 11:30 AM to 1:00 PM CDT
  • Where:
    Blue Compass
    1601 48th St
    Suite 200
    West Des Moines, IA 50266

Lunch will be provided for those who register by March 23. Register today!

Behind the Curtain of the Des Moines Music Scene: A Conversation with Sam Summers

What comes to mind when you think of the Des Moines music scene? Hinterland, Nightfall on the River, Wooly’s? Join us for a conversation with the man behind it all, Sam Summers. Sam will discuss the ins and outs of his event marketing process and what he’s learned during his nearly 20 years in the music biz. Lunch will be provided. Register today!

When
Tuesday, February 27, 2018 from 11:30 AM to 1:00 PM CST

Where
Forte Banquet & Conference Center
615 3rd Street
Des Moines, IA 50309

Click here to register!

March IABC/Iowa Member Spotlight – Steve Carlson

Each month, we will feature a different IABC/Iowa member. In the March spotlight, get to know Steve Carlson.

Name?
Steve Carlson

Company and position title?
Wells Fargo – Vice President, Corporate Communications

Length of IABC membership?
Since 2001

What do you value most/what are you looking to gain from IABC? 
I’ve always thought networking and professional development opportunities – whether they be at the local chapter level or at the international conferences – were the most beneficial aspects of being involved in IABC.

Favorite book?
The Go-Giver

Favorite quote?
The quality of a man’s life is measured by how deeply he has touched the lives of others.

Favorite hobbies?
Fitness and travel

Favorite lunch spot?
Palmer’s Deli

December IABC/Iowa Member Spotlight – Rachel Schelle

Each month, we will feature a different IABC/Iowa member. In the December spotlight, get to know Rachel Schelle.

Name?
Rachel Schelle

Company and position title?
Workiva, Customer Success Senior Operations Manager

Length of IABC membership?
Just a couple months

What do you value most/what are you looking to gain from IABC? 
I am interested in continuing education opportunities that will help me help my work teams communicate more effectively and efficiently.  I would like out leadership team to be more intentional with what/how/when we disseminate information and training to our teams to help reduce information overload and noise.

Favorite book? 
Little Women

Favorite quote? 
“You can’t make footprints in the sands of time if you’re sitting on your butt. And who wants to make buttprints in the sands of time?” ― Bob Moawad

Favorite hobby? 
Quilting / Sewing

Favorite lunch spot?
The Spice

Apply by January 13 for the 2016 Gold Quill Award

  • Imagine… What it’s like to be recognized for excellence on the international stage…
  • Imagine… What winning Gold Quill could do for your career…
  • Imagine… What winning Gold Quill could do for your organization…
  • Imagine… What you could learn by entering…
  • Imagine… What ideas you could tap from Gold Quill winners…

Check the Gold Quill website for more details.