March IABC/Iowa Member Spotlight – Steve Carlson

Each month, we will feature a different IABC/Iowa member. In the March spotlight, get to know Steve Carlson.

Name?
Steve Carlson

Company and position title?
Wells Fargo – Vice President, Corporate Communications

Length of IABC membership?
Since 2001

What do you value most/what are you looking to gain from IABC? 
I’ve always thought networking and professional development opportunities – whether they be at the local chapter level or at the international conferences – were the most beneficial aspects of being involved in IABC.

Favorite book?
The Go-Giver

Favorite quote?
The quality of a man’s life is measured by how deeply he has touched the lives of others.

Favorite hobbies?
Fitness and travel

Favorite lunch spot?
Palmer’s Deli

December IABC/Iowa Member Spotlight – Rachel Schelle

Each month, we will feature a different IABC/Iowa member. In the December spotlight, get to know Rachel Schelle.

Name?
Rachel Schelle

Company and position title?
Workiva, Customer Success Senior Operations Manager

Length of IABC membership?
Just a couple months

What do you value most/what are you looking to gain from IABC? 
I am interested in continuing education opportunities that will help me help my work teams communicate more effectively and efficiently.  I would like out leadership team to be more intentional with what/how/when we disseminate information and training to our teams to help reduce information overload and noise.

Favorite book? 
Little Women

Favorite quote? 
“You can’t make footprints in the sands of time if you’re sitting on your butt. And who wants to make buttprints in the sands of time?” ― Bob Moawad

Favorite hobby? 
Quilting / Sewing

Favorite lunch spot?
The Spice

Apply by January 13 for the 2016 Gold Quill Award

  • Imagine… What it’s like to be recognized for excellence on the international stage…
  • Imagine… What winning Gold Quill could do for your career…
  • Imagine… What winning Gold Quill could do for your organization…
  • Imagine… What you could learn by entering…
  • Imagine… What ideas you could tap from Gold Quill winners…

Check the Gold Quill website for more details.

“Connecting the Dots” with SparkReaction on October 13

Click here to register for the event.

Looking for a better way to connect with leads and grow customers that focuses on drawing people in, not hunting them down?

Join IABC Iowa and SparkReaction co-founders Josh Ames and Brian Wajda on October 13 at the United Way Conference Center (8-9:30 a.m.) for an information-packed session on connecting the dots between your email, social media, blogging, landing pages, workflows, and your powerhouse website.

You’ll leave with the following …

  • Better ROI from your marketing efforts
  • A true understanding of inbound marketing and what it can do for your organization
  • Ideas for generating leads and garnering new prospects, donors and customers

About Spark Reaction

SparkReaction is an inbound marketing agency that’s driven by creative solutions and real analytics. We believe that connecting the dots between every marketing action can help any organization meet its goals. We’re a Platinum-Certified HubSpot Partner, and our Des Moines, Iowa–based team includes talented wordsmiths, strategists, designers, and developers who focus on your growth. With content as our fuel and strategy as our guide, we help businesses implement the next level of relevant marketing.

Grow from the ground up with IABC Iowa on September 22!

Register Here

What: Jennifer Glover Konfrst, assistant professor of public relations, Drake University will share insights into what communicators can learn from the campaign strategies of presidential hopefuls and the first-in-the-nation Iowa caucuses.

Every four years, the eyes of the political world turn to Iowa, home of the First-in-the-Nation Iowa Caucuses. And while big data and high-tech targeting rule the day in national political messaging, candidates hoping to achieve one of the three coveted “tickets out of Iowa” need to focus on personal, one-on-one interactions with voters. This often serves as a test of a candidate’s future national message strategy, evaluated one voter at a time. This report from Iowa five months before the caucuses will provide insight into the importance of this “old-fashioned” strategy in a hyper-targeted online world ­ and how organizations can learn from them.

Attendees will also learn:

  1. How messaging strategies that involve one-on-one interactions are critically important in today’s online world.
  2. What strategies have been tried with or without success in the presidential realm in Iowa and what that can teach us in our organizations.
  3. How personalized messaging and “old-fashioned” strategies can make-or-break a brand.

When: Tuesday, September 22 at 11:30 AM

Where: Olmstead Center, Drake University, 2875 University Avenue, Des Moines, Iowa

About the presenter: 

Jennifer currently serves as Assistant Professor in Drake University’s School of Journalism and Mass Communication. She joined the journalism faculty in August 2013, following a 20-year career in the public relations industry. At Drake, she developed and leads the new Strategic Political Communication program, and teaches courses in public relations management, principles, case studies, and writing in the undergraduate program, and courses on ethical leadership and corporate social responsibility in the Master’s of Communication Leadership program. In addition, she has taught courses on political opinion media and the Iowa Caucuses.

Her career has consistently involved the intersection of politics and public relations. Prior to joining Drake, Jennifer spent 12 years in communications leadership at Iowa Public Television, where she was responsible for all communications elements of the network’s Iowa Caucus and other election coverage. Jennifer’s career also included time with CMF&Z Marketing Communications, where she provided counsel for the Iowa Economic Development Authority; Fannie Mae’s Chicago office, where she organized events with members of Congress; and a U.S. Senate campaign, where she did press and research.