Learn How March Madness Bounced Into Des Moines in 2016

March brings the madness of one of the greatest collegiate sporting events – the NCAA basketball tournament – to sports fans across the nation. In 2016, March Madness bounced into Des Moines as the city hosted opening round games of the NCAA men’s basketball tournament for the first time.

You can get court-side seats to find out how it all happened when you join IABC and Greg Edwards of the Greater Des Moines Convention and Visitors Bureau on Wednesday, March 15, from 11:30 a.m. to 12:30 p.m. at the Forte Banquet and Conference Center. Greg, a key figure in bringing March Madness to Des Moines, will share insight into the process of attracting and hosting a successful major sporting event – from planning and preparation to the communications, operations and logistics.

This event is FREE for IABC/Iowa members and only $10 for non-members. Register now.

Peek Behind the Scenes Into RAGBRAI

You’ve seen the hoards of bikers. You’ve ridden the hundreds of miles. You’ve dipped your wheels in the Mississippi. Now, here’s your chance to get a behind-the-scenes look at one of the state’s most successful and well-known events.

Heading into its 45th year, the Register’s Annual Great Bicycle Ride Across Iowa (RAGBRAI) is the oldest, largest and longest recreational bicycle touring event in the world. Taking place right here in our own backyard, the annual event attracts thousands of local, national and international riders and media to the state of Iowa.

 So, how does it all work?

Join IABC on Thursday, February 23, at 11:30 AM at Iowa Finance Authority as RAGBRAI’s Andrea Parrott takes us behind the scenes into the planning, preparation and communications involved in running this successful event.

Lunch will be provided, and there will be an opportunity to network with communications colleagues and friends following the event. 

Click HERE to register.

Stay updated with the CW

Communication World (CW) the digital magazine of the International Association of Business Communicators, is a must-read publication for communication professionals worldwide. CW covers the latest in communication trends, practice and research through in-depth reports, how-to articles and insightful interviews.

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What millennials expect from employee communication… and how you can deliver it

Millennials are representing more and more of today’s workforce and with them comes new expectations of technology and communication in the workplace. However, are our employee communications shifting along with them?

According to Jeff Corbin, CEO of KCSA and APPrise Mobile, the answer is no. In the latest episode of CW Live, Natasha Nicholson talks with Corbin about the results of the 2015 Mobile Trends in the Workplace study and what they reveal about employee engagement and communication today.

A significant trend that the results show, Corbin shares, is the impact millennials are starting to have on employee communication. He says that there is somewhat of a disconnect happening right now in organizations: Millennials want instant, easy-to-access communication and content, but their employers are still predominately relying on older forms of communication.

“Current legacy systems (intranets, SharePoint systems) don’t work well in the mobile environment. Millennials aren’t able to get information quickly through these devices.”

Even email isn’t as effective as it once was due to problems of overload: The survey shows that though 89 percent of companies still rely on internal email, 30 percent of respondents ignore emails from their employers.

“Never before have we had such direct access to our employees…The question is, what to do about it?”—Jeff Corbin

Corbin suggests that communicators look at these trends as an opportunity to create a mobile strategy in their organizations.

“Never before have we had such direct access to our employees, to our other targeted audiences. The question is, what to do about it?”

The answer? Corbin recommends researching new methods of communication—like messaging apps and social collaboration tools—and start implementing them as soon as possible.

“Email isn’t going away anytime soon,” he says. However, because “millennials have these mobile devices and email is becoming somewhat of an issue, it might be a wake-up call for organizations and companies to start to think differently about how they communicate with their workers.”

 

Watch the complete interview below. To learn more about the 2015 Mobile Trends in the Workplace study, you can go to theEMPLOYEEapp’s website.

 

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