Archives for October 2015

What millennials expect from employee communication… and how you can deliver it

Millennials are representing more and more of today’s workforce and with them comes new expectations of technology and communication in the workplace. However, are our employee communications shifting along with them?

According to Jeff Corbin, CEO of KCSA and APPrise Mobile, the answer is no. In the latest episode of CW Live, Natasha Nicholson talks with Corbin about the results of the 2015 Mobile Trends in the Workplace study and what they reveal about employee engagement and communication today.

A significant trend that the results show, Corbin shares, is the impact millennials are starting to have on employee communication. He says that there is somewhat of a disconnect happening right now in organizations: Millennials want instant, easy-to-access communication and content, but their employers are still predominately relying on older forms of communication.

“Current legacy systems (intranets, SharePoint systems) don’t work well in the mobile environment. Millennials aren’t able to get information quickly through these devices.”

Even email isn’t as effective as it once was due to problems of overload: The survey shows that though 89 percent of companies still rely on internal email, 30 percent of respondents ignore emails from their employers.

“Never before have we had such direct access to our employees…The question is, what to do about it?”—Jeff Corbin

Corbin suggests that communicators look at these trends as an opportunity to create a mobile strategy in their organizations.

“Never before have we had such direct access to our employees, to our other targeted audiences. The question is, what to do about it?”

The answer? Corbin recommends researching new methods of communication—like messaging apps and social collaboration tools—and start implementing them as soon as possible.

“Email isn’t going away anytime soon,” he says. However, because “millennials have these mobile devices and email is becoming somewhat of an issue, it might be a wake-up call for organizations and companies to start to think differently about how they communicate with their workers.”

 

Watch the complete interview below. To learn more about the 2015 Mobile Trends in the Workplace study, you can go to theEMPLOYEEapp’s website.

 

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