Archives for September 3, 2015

Grow from the ground up with IABC Iowa on September 22!

Register Here

What: Jennifer Glover Konfrst, assistant professor of public relations, Drake University will share insights into what communicators can learn from the campaign strategies of presidential hopefuls and the first-in-the-nation Iowa caucuses.

Every four years, the eyes of the political world turn to Iowa, home of the First-in-the-Nation Iowa Caucuses. And while big data and high-tech targeting rule the day in national political messaging, candidates hoping to achieve one of the three coveted “tickets out of Iowa” need to focus on personal, one-on-one interactions with voters. This often serves as a test of a candidate’s future national message strategy, evaluated one voter at a time. This report from Iowa five months before the caucuses will provide insight into the importance of this “old-fashioned” strategy in a hyper-targeted online world ­ and how organizations can learn from them.

Attendees will also learn:

  1. How messaging strategies that involve one-on-one interactions are critically important in today’s online world.
  2. What strategies have been tried with or without success in the presidential realm in Iowa and what that can teach us in our organizations.
  3. How personalized messaging and “old-fashioned” strategies can make-or-break a brand.

When: Tuesday, September 22 at 11:30 AM

Where: Olmstead Center, Drake University, 2875 University Avenue, Des Moines, Iowa

About the presenter: 

Jennifer currently serves as Assistant Professor in Drake University’s School of Journalism and Mass Communication. She joined the journalism faculty in August 2013, following a 20-year career in the public relations industry. At Drake, she developed and leads the new Strategic Political Communication program, and teaches courses in public relations management, principles, case studies, and writing in the undergraduate program, and courses on ethical leadership and corporate social responsibility in the Master’s of Communication Leadership program. In addition, she has taught courses on political opinion media and the Iowa Caucuses.

Her career has consistently involved the intersection of politics and public relations. Prior to joining Drake, Jennifer spent 12 years in communications leadership at Iowa Public Television, where she was responsible for all communications elements of the network’s Iowa Caucus and other election coverage. Jennifer’s career also included time with CMF&Z Marketing Communications, where she provided counsel for the Iowa Economic Development Authority; Fannie Mae’s Chicago office, where she organized events with members of Congress; and a U.S. Senate campaign, where she did press and research.