Archives for September 23, 2014

A big THANKS to our speakers, attendees, and United Way!

September 23, 2014: A big THANKS to our speakers, attendees, and United Way

About the event:

“How to get the most out of social media with little or no budget”

What are the best social media tactics for successful crisis management, communicating your story, increasing membership and engaging your members? Join IABC Iowa and a panel of digital and social media professionals as we discuss these topics and more!

When:  Tuesday, September 23, 2014 |  7:30 AM  – 9:00 AM

Where:  United Way Conference Center |  1111 9th St., Des Moines, Iowa 50314

Sept speakers

Panelists:

Claire Masker
Claire is the public relations manager for the National Pork Board. Her main responsibilities are to create positive outreach materials for the U.S. Pork Industry and Pork Checkoff programs. She is a graduate of Iowa State University and proudly cheers for the Cyclones. Claire grew up on a family farm in Southwest Iowa, that her family owns and operates.
 
Jason Menke
Jason Menke is a Central Iowa communications professional with 20 years of professional public relations and marketing experience. His skills have been honed working for two Fortune 500 companies, the state’s largest private health care system, the state’s largest private health insurance provider, a well-respected social services organization, and the fundraising arm of the nation’s first (and best) land-grant university.

His previous professional responsibilities include sales-driven marketing research, graphic design, event planning, employee communication, organizational name change and branding efforts, video production, web site development and content generation, and far too much crisis communication experience for someone under 45.

Currently, he is Vice President for Communications in Wells Fargo’s Virtual Channels Group, where he is responsible for national media relations for online and mobile banking, as well as reputation risk management through the company’s Facebook and Twitter feeds.

Claire Celsi
Claire Celsi is the Director of Public Relations at Spindustry Digital in Clive, Iowa. She helps clients tell their stories by providing custom-tailored social and inbound marketing strategy. Claire is a Drake graduate and has also taught internet marketing, PR writing and social media courses at her alma mater. She serves on the Drake School of Journalism and Mass Communications National Advisory Board and is a member of the 2014-15 West Des Moines Leadership Academy class.
 
Jenny Singh
Jenny is the digital strategy manager at McCormick Company and oversees the day-to-day strategy of seven clients. She has a keen understanding of how to tailor content for specific audiences, a skill she had honed in her previous role as audience development manager at Meredith Corporation. Jenny currently works on all areas of McCormick digital development from apps and SEO to social media.