Activating Healthy Communities through Integrated Communications
Don’t simply tell people to get healthy, show them the way through innovative programming and communications. At the June 1 IABC Iowa event, learn how Wellmark is leading the way, and walking the talk in their communities to continuously improve the health of Iowans and South Dakotans.
Members of the Wellmark Communications team will share this multi-prong strategy:
• Mike Gerrish, Director of Marketing Communications, will share the state of our health and how Wellmark is fulfilling its brand promise to help their members live healthier lives.
• Denise Pfeifer, Director of Public Relations, Community Education and Charitable Contributions, will share strategies to shape public perception, explain why health care costs are rising and the need to get people engaged in knowing their optimum health through media relations and community education tactics.
• Chris Verlengia, Communications Consultant for Sponsorships, and Wendy Schmidt, Sr. Communications Consultant, Advertising, will share examples of how Wellmark is engaging
the public to Eat Right, Move More, Feel Better with sponsorships and promotions.
• Vic Morales, Employee Health and Productivity, will describe how Wellmark is activating its own employee community with “It Starts with Us” Health and Productivity Campaign.
Wednesday, June 1
11:30 a.m. to 1:00 p.m.
Wellmark Corporate Headquarters
1331 Grand Avenue
Des Moines, IA 50309 USA