Archive for April, 2010

ABC Member Profile

Tuesday, April 27th, 2010

IABC/Iowa member, Lori Ristau, ABC, answers questions about the value of receiving ABC accreditation. What made you want to become accredited? I wanted to update my credentials. It had been 10 years since I had completed my master’s degree in Integrated Corporate Communications, so I was looking for a way to demonstrate on my resume that my… »

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Leaders Inspire People

Tuesday, April 27th, 2010

by Becky Armendariz I presented the keynote address last month at a “Woman of the Year” luncheon for an Arizona-based professional networking association. I was a bit shocked (and humbled) to find out I’d be the signature speaker for an audience filled with businesswomen who have achieved both personal and professional success.They asked me to… »

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Questions to Ask When Planning an Event

Tuesday, April 27th, 2010

by Kimberley Clarke Our audiences’ instant, global access to information has left communicators competing like never before, not just for market share, but also for a few precious moments of customer (or donor or sponsor) attention.As the economy shrinks and changes, and traditional marketing techniques shift to new media strategies, how can the modern communicator,… »

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Integrating Social Media into Event Strategies

Tuesday, April 27th, 2010

by Coree Silvera Social media communication tools are proving to be a valuable resource for successful event marketing—they create buzz, increase attendance and foster interaction long after the actual event. While event marketing focuses on the face-to-face experience of attending, sponsoring and speaking at trade shows or industry meet-ups, social media facilitates shared experiences and… »

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Tips for Communicating Change

Monday, April 5th, 2010

Excerpted from Complete Guide to Integrated Change Communication: Best Practices for Major Announcements, available from the IABC Knowledge Centre. Initial material (open letter, speaking notes) should address the following points: • Explain why the change is necessary and what will happen if there is no change. • Include the external/competitive reasons for the change—how does it fit… »

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