Archive for January, 2010

Make the Most of Your IABC Experience

Tuesday, January 5th, 2010

Let’s face it. There’s no shortage of worthy volunteer causes out there. And there are only so many hours in the day. So how can you possibly find time to volunteer for IABC, right?  The answer is easier than you think. First, your career is obviously important to you or you wouldn’t be involved with IABC. Since… »

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10 Tips for Producing Effective Video

Monday, January 4th, 2010

by Michael Endy Keep the program short. Identify and drive home one or two key messages. Connect with viewers on a personal, emotional level. Tell a memorable story. Make the video worth talking about and sharing. When possible, let real people tell the story. Use interesting visual environments to gain and retain attention. Answer the… »

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The Evolution of Corporate Video

Monday, January 4th, 2010

by Michael Endy There’s a magic to motion pictures that no other medium can match. From silent movies and newsreels to prime-time TV and blockbuster hits, video and film are part of our common communication vocabulary. The emotional response video produces, the strength of its storytelling capabilities, and its ability to communicate information clearly make… »

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Think Like a Customer

Monday, January 4th, 2010

What’s Love Got to Do with It? by Morgan Leu Parkhurst People claim to love their customers. Very few would openly admit they don’t. But liking customers and appreciating what they mean to you isn’t the same as loving them. And to reap the full benefits of the customer relationship, there needs to be a… »

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