Archive for November, 2009

Forget the Golden Rule
by Morgan Leu Parkhurst
Editor’s note: This article is the first in a three-part series about communicating with customers.
Treat others the way you would want to be treated. It seems ridiculous to think that one of the most common rules taught to children somehow hinders effective business communication when these children become adults…. »

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by Natalie Canavor
How can you build the right following using various social media? The question is important because like it or not, as communicators, we’re expected to lead the way in our organizations’ use of social media. Natalie asked a few “early adopters” to share their best advice. All are intensive users of social media, and… »