Effective marketing needs to be rich with compelling information. Companies need to create content that is engaging and informative in ways that connect with consumers and generate the desired behavior. The idea is simple, but the execution can prove to be challenging. IABC’s new free-to-members webinar on content marketing will be led by president and CCO of Leverage Media, Mike Winkleman. During this webinar, participants will learn:
- How to use the content revolution to build your brand and develop loyalty among your various publics.
- How to think through a multichannel strategic content marketing campaign.
- How to take advantage of new forms of content such as “native advertising” and use them properly.
- Why print is not dead, and how to use it effectively.
The webinar will be held at 9 a.m. PST on Wednesday 10 December.
It is free to IABC members and $100 for non-members. For more information and to register, visit the IABC website.