Join Us September 23rd – “How to get the most out of social media with little or no budget”

SAVE THE DATE – September 23, 2014
Benefits of Social Media

“How to get the most out of social media with little or no budget”

What are the best social media tactics for successful crisis management, communicating your story, increasing membership and engaging your members? Join IABC Iowa and a panel of digital and social media professionals as we discuss these topics and more!

When:  Tuesday, September 23, 2014 |  7:30 AM  - 9:00 AM

Where:  United Way Conference Center |  1111 9th St., Des Moines, Iowa 50314

Dress Code: Business Casual

View Event Fees  |  View Event Summary  |  View Event Agenda

Click here to join us!

Registration Deadline: Monday, September 22, 2014



Claire Celsi
Claire Celsi is the Director of Public Relations at Spindustry Digital in Clive, Iowa. She helps clients tell their stories by providing custom-tailored social and inbound marketing strategy. Claire is a Drake graduate and has also taught internet marketing, PR writing and social media courses at her alma mater. She serves on the Drake School of Journalism and Mass Communications National Advisory Board and is a member of the 2014-15 West Des Moines Leadership Academy class.
Jenny Singh
Jenny is the digital strategy manager at McCormick Company and oversees the day-to-day strategy of seven clients. She has a keen understanding of how to tailor content for specific audiences, a skill she had honed in her previous role as audience development manager at Meredith Corporation. Jenny currently works on all areas of McCormick digital development from apps and SEO to social media.
Jason Menke
Jason Menke is a Central Iowa communications professional with 20 years of professional public relations and marketing experience. His skills have been honed working for two Fortune 500 companies, the state’s largest private health care system, the state’s largest private health insurance provider, a well-respected social services organization, and the fundraising arm of the nation’s first (and best) land-grant university.

His previous professional responsibilities include sales-driven marketing research, graphic design, event planning, employee communication, organizational name change and branding efforts, video production, web site development and content generation, and far too much crisis communication experience for someone under 45.

Currently, he is Vice President for Communications in Wells Fargo’s Virtual Channels Group, where he is responsible for national media relations for online and mobile banking, as well as reputation risk management through the company’s Facebook and Twitter feeds.

Claire Masker
Claire is the public relations manager for the National Pork Board. Her main responsibilities are to create positive outreach materials for the U.S. Pork Industry and Pork Checkoff programs. She is a graduate of Iowa State University and proudly cheers for the Cyclones. Claire grew up on a family farm in Southwest Iowa, that her family owns and operates.

Save the Date!!! October 7, 2014, for Digital Writing Tooolbox

Please join us for a Digital Writing Tooolbox Session October 7, 2014

7:30 – 9:00 am, Location TBD (More details on registration to come)

Presenter: Scott Kubie, Lead Content Strategist (


Webinar: The Physics of Employee Engagement

Webinar: The Physics of Employee Engagement


When:  09/26/2014 @ 12:00 PM – 1:00 PM

Where: Webinar

Cost: $35 for members/$50 for non-members

Contact: Lisa Sedivy (Email)

A lot of the news coming out of employee engagement studies isn’t good and hasn’t been for a long time. Improved employee engagement generally shows on a company’s bottom line. The prognosis is not good for companies that don’t pay attention. Could simple physics explain a new approach to improving engagement across companies?
In this webinar:
  • Learn about the current situation with employee engagement
  • Understand why companies are seeing engagement as key to future business success
  • Revisit high school physics fun
Chuck Gose

Chuck Gose is a vice president and corporate communications subject matter expert for STRATACACHE, as well as a self-proclaimed Skyline chili connoisseur and Duran Duran fan with 15 years of experience in marketing, corporate communication and sales. In his role at STRATACACHE, he is global practice leader for employee communication. Gose’s job is to help educate the markets and industry on the value of digital internal communication and visual communication.register-button 

IABC PPR Silver Quill Awards – Entries due Sept. 15, 2014


Silver Quill 2014: Saluting Top-Flight Communications

Greetings, communications professionals across the IABC Pacific Plains Region!

May we have your attention please: Welcome aboard this year’s 2014 Silver Quill Awards, honoring top-flight work with measureable results from best-in-class communicators.

Get ready to empower your career to soar.
The Silver Quill Awards give professional communicators in our region an opportunity to showcase their best work. Your inclusion in the prestigious ranks of the Silver Quill solidifies with colleagues, clients and employers that you are one of the world’s most revered communication navigators.

The 2014 Silver Quill Awards program is easier than ever.
This year, we have better aligned the 2014 Silver Quill Awards with the international IABC awards process by offering an easy online submission process with our partner AwardSentry. This means the wide variety of work you do to move your business or organization forward now has a seat waiting for it in the Silver Quill program. Entrants submit a work plan and work sample that trained business communicators evaluate using an approved standard for communications excellence.

Following in the footsteps of IABC’s renowned Gold Quill Awards program, the Pacific Plains Region Silver Quill Awards is implementing some powerful changes this year.

  • Alignment with the Gold Quill Awards program deadlines means that once you get feedback from judges on your Silver Quill entry, you can quickly make any needed adjustments and enter in the Gold Quill program.
  • Trained communication evaluators will review your entry using a standardized criterion for communications excellence.
  • Constructive feedback plays a much larger role in the new evaluation scoring process, making it easier to refine your entry to submit in future award programs. Also, better feedback helps you to improve future communications projects.

Before you get started, obtain some pointers and how-to tips in How to Create an IABC Awards Entry in 24 Hours. Get ready to ascend to communications greatness: Submit your 2014 Silver Quill Entry.

About Student Entries
A student or a group of students may submit entries. At the time the work was created, the student must be attending school full-time or part-time working toward a degree at a college, university or other educational institution. Entrants who were enrolled as a student but have professional communication experience or are employed in the communication profession must submit their entry as a regular or non-member.

Work produced for educational courses, a club or volunteer association, an internship or commercial and non-commercial activities, including work for an IABC chapter or region are eligible for submission. Professors or advisers may not enter on behalf of a student.

And The Winner Is…

This year’s Bronze Quill Awards Ceremony attendees were treated to great food, great entertainment, and a celebration of a great round of winning communication recipes.

On June 17, attendees gathered at the Des Moines Social Club downtown for a live cooking demonstration; entertainment from Masters of Ceremonies Lou Sipolt and Jackie Schmillen from the KCWI 23 “It’s a Great Day on KCWI 23” morning show; and of course, recognition of our 2014 award winners.

Congratulations to our Bronze Quill 2014 Winners

More about Bronze Quill

Winners of coveted Bronze Quill Awards serve as the industry benchmark for excellence in communication management, skills and creativity. The Bronze Quill Awards are open to both IABC/Iowa members and non-members alike. It recognizes small and large communication projects from corporate communication departments, private companies, government and education, PR firms, advertising agencies, human resources and benefit professionals, investor relations and freelancers.

The common thread amongst all entrants is the pursuit of communication excellence that contributes measurable results to their company or to their client’s bottom line.

This year, 17 entrants competed in categories ranging from media relations and marketing communications to audio visual and special events.

IABC/Iowa Honored as 2013 Small Chapter of the Year

 IABC/Iowa has been named the 2013 Small Chapter of the Year, topping the worldwide list of International Association of Business Communicators (IABC) chapters its size.

 Along with the highest honor for chapters with 75 members or fewer, IABC/Iowa earned a Professional Development Excellence Award, recognizing the chapter’s strong local programming for communication professionals. Both awards were handed out at the Chapter Management Awards, part the annual IABC Leadership Institute, this year in New Orleans, La.

IABC is composed of 14,000 members from more than 70 countries, representing all walks of life in business communications.

The Iowa chapter’s mission is to connect communication professionals and help them advance their careers. Anyone is welcome to attend IABC/Iowa events. See what’s coming soon.

The Chapter Management Awards recognize outstanding volunteer chapter leaders worldwide in the areas of leadership abilities, management skills, creativity and teamwork.

MidAmerican Energy Seeks Human Resources Communications Adviser

MidAmerican Energy in Des Moines has an opening for a Human Resources Communications Adviser. The human resources communications adviser will utilize communications and human resources knowledge and skills to lead employee communications. Specifically, the position will manage and develop employee benefits communications strategy and content, and lead the benefits communications efforts for ongoing and new programs and projects. The salary range is $58,800 to $75,300 per year.

Primary Job Duties and Responsibilities (Essential Job Functions)

  • Manage and develop the benefits strategy and content for employee
  • Provide communications support (writing, planning and development) for thvarious functions within benefits and in conjunction with benefit plan vendors.
  • Research and compile reference material, analyze technical material available,write descriptive copy, and verify documentation with related departments.
  • Lead employee benefits communications efforts related to company acquisitions,as applicable.
  • Perform additional responsibilities as requested or assigned.


  • Bachelor’s degree in human resources, business administration, journalism, communications or related field or equivalent related work experience. (Typically six years of related, progressive work experience would be needed for candidates applying for this position who do not possess a bachelor’s degree.)
  • Five to eight years of related or relevant experience.
  • Experience in employee benefits needed to develop communications strategy.
  • Basic leadership skills to advise, provide orientation and coordinate workflow.
  • Influencing skills to persuade or lead opinion through written and verbal
  • Effective analytical and problem-solving skills.
  • Short-term/project management planning skills to plan workflow, coordinate and resolve conflicting demands.
  • Understanding of Web development software, hypertext markup language coding

Employees must be able to perform the essential functions of the position, with or without an accommodation. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status or disability status.

Apply online at:

Director of Communications & Marketing

Iowa Pharmacy Association is seeking a  Director of Communications & Marketing


The Director of Communications & Marketing will play a leadership role in the design, development, and dissemination of IPA information – including news, event promotion, program updates, and engagement opportunities – to members and other stakeholders through print, online, and social media.


Responsible for external and internal communications strategy for the Iowa Pharmacy Association.

Write and disseminate IPA press releases. Contribute to written segments in IPA publications, such as the Journal, Annual Report, Awards Booklet and weekly TOP 5.

Management of online relations, including website(s) and social media. Advance IPA member experience with greater connectivity in social media and online space. Provide content and updates to website(s) and social media pages.

Working with the Executive Vice President and IPA’s legislative counsel, assist with targeted communications related to public affairs and grassroots advocacy.

Development of promotional materials for IPA events and programs.

Internal communication and project management. With Executive Vice President, coordinate staff meeting schedule and agendas, along with other office activities. For large IPA events, manage project timelines and responsibilities of all team members.

Work with IPA Membership and Development Director to develop materials related to IPA membership and the IPA Foundation.

Other duties as assigned.


Degree in communications, or similar area of study. Proficient in Microsoft Office and Adobe InDesign and Photoshop. Excellent written and verbal communication, editing, and public speaking skills; Expertise in online and social media for professional organizations. Experience with data and trending to drive decisions. Great attention to detail. Ability to work with other team members; Project management experience preferred.  

Physical, Psychological, and Visual Effort

Position requires continuous mental and visual concentration with attention to detail and accuracy. Independent judgment is required to select and apply the most appropriate resources. Being able to move up to 25 pounds of meeting materials may be necessary.

Working Conditions

Work is performed in normal office setting, in private office with personal desk and computer. All offices have windows. Typical work week is 40 hours; Monday-Friday 8am-4:30pm. Flexibility may be granted. Staff support for onsite and offsite meetings may be required.

Open Date:                         Applications accepted August 2014

Required Documents:   Please send cover letter and resume/CV to Kate Gainer, Executive Vice President and CEO, at If available, work samples or a portfolio may be included.