In case you missed it….

IABC has the tools you need at your fingertip!

Get the most out of your IABC membership my accessing these resources to provide information on a variety of topics and information.  Don’t miss out!


Volunteer opportunities to hone your craft

Volunteer opportunities to hone your craft

Maybe our most exciting benefit of membership, we offer volunteer opportunities to serve on the IABC/Iowa board that will help you grow in leaps and bounds.

Hone your craft as you learn about elements of the communication world you might not see in your day job for years:

  • Plan professional development events
  • Manage a budget
  • Foster a vibrant community of communicators

You’ll build relationships and share ideas with colleagues at other companies and stay in tune with the best practices that will make your work life easier, no matter your focus area.

Through IABC/Iowa, connect with fellow communication professionals, and advance your career

Contact us today for more information!

Make the most of IABC/Iowa

Big or small, there are plenty of opportunities to give back and help IABC/Iowa.

Without volunteers, our nonprofit organization wouldn’t be able to provide the great professional development programming, networking opportunities and recognition that we do each year. How you can help:

  • Join the IABC/Iowa board (Members only)
  • Contribute to an event planning committee (Members only)
  • Introduce a speaker
  • Greet and escort guests to and from meeting rooms
  • Work at the registration table
  • Sponsor an event, meeting, etc.

Getting involved is by far the best way to connect with fellow communicators and advance your career. Expand your professional network. Learn some new skills you wouldn’t get exposed to in your day job. Build a stronger resume. In other words, make friends, try new things and benefit professionally in the process.

It’s fun and well worth your time. We promise.

To learn more or get started today contact us – we would love to hear from you!

Metro Waste is seeking an Education & Outreach Coordinator

Education & Outreach Coordinator

Location: Central Office, Des Moines, IA

Type of Employment: Full Time

Metro Waste Authority is accepting applications for an Education & Outreach Coordinator. This position seeks, coordinates and implements unique opportunities to increase public awareness of Metro Waste Authority. This dynamic individual will help motivate and educate children and adults about recycling, landfilling, and hazardous waste through:

  • Coordinating projects, programs and presentations
  • Attending special events
  • Creating exhibits
  • Offering classroom education
  • Providing landfill tours

This program will be managed and promoted through a variety of responsibilities, some of which will include:

  • Writing proposals to seek collaborative partners
  • Meeting with new and existing partners to plan events, create exhibits, etc.
  • Coordinating involvement of staff and external resources
  • Conducting research to develop and offer fresh, creative, engaging learning opportunities  
  • Using marketing materials and social media

This position will serve as a liaison among academic and business partners, so strong relationship-building skills are essential. Persuasion and drive are necessary to expand our message, and the ideal candidate will embrace a variety of technology, in order to appeal to 21st Century learners. If you are interested in developing new partnerships in a fast-paced environment, then this position may be what you’re seeking!

Requirements: Graduation from an accredited four (4) year college or university or equivalent work experience in a field related to this position.  A minimum of two (2) years of experience in positions that may include outreach, training and development, teaching, program management, communications, and/or public relations.

Download Job Description 

Job Application & Resume

A job application and resume are required to apply for this position. Please download and complete this application. This is a full-time position with excellent benefits including IPERS.

Download Application

Closing Date: July 10, 2015 at 5 p.m.

Apply for Position

Athene is looking for a Communications Consultant

Communications Consultant – (10202)

Location: WEST DES MOINES – , IA 50266 US (Primary)
Career Level: Experienced (Non-Manager)
Education: Bachelor’s Degree
Job Type: Full Time

Job Description

We are Athene.  At Athene, we are driven to do more. We are relentless when it comes to creating an innovative portfolio of fixed annuities that perform at a higher level.  We see every day as a new opportunity to measure ourselves against the best – and then we don’t stop until we’ve set the bar even higher. We’re ready to help you achieve more.
Primary duties include: 
• Assists in the development and delivery of communications strategies, tools and materials that support the goals and objectives of the company for both internal and external communications.
• Provides internal communications and public relations consulting to departments.
• Maintains and update all communications vehicles including the intranet.
Need to have (first 5 are most important): 
• Ability to write and deliver quality, effective communications materials. 
• Maintain and update all vehicles of communication for employees, including the intranet homepage and publishing pages, flat panels, push e-mails, etc. Manage ongoing internal content calendar and communications schedule.  Provide research for public relations projects and manage the department’s clipping service.
• Provide communication consulting services, including the development of a strategic communications plan for a variety of business projects and activities. 
• Ability to develop and organize employee meetings and employee events, including annual Coats & Boots charitable program and communications for the annual United Way campaign. 
• Write press releases, backgrounders, reports, web materials, publications, editorial articles, as needed. 
• Ability to educate, inform and influence the targeted communication audience. 
• Deliver high quality, integrated communications counsel and service to meet the department’s/project needs on a timely basis and on budget (where applicable). 
• Deliver performance- and outcomes-driven communications and seek continuous improvement and leverage best communications practices. 
• Create strategic communications content (including appropriate measures) and utilize the best vehicles to deliver content.
• Develop ways to effectively use feedback in the communications development process. 
Skills/Knowledge//Experience required (first 3 are most important): 
• Advanced writing and editing skills. 
• Experience counseling and coaching department heads, managers and colleagues. 
• Understanding of current technologies in delivering and developing communications including: Outlook, Word, PowerPoint, Photoshop, Internet, intranet (SharePoint), blogs, etc. 
• Proficiency in corporate communications, internal communications (employee engagement) and public relations best practices. 
• Knowledge of social media.
• Passionate about creating clear and engaging communications. 
• Good working knowledge of professional standards. 
• Understanding of the business and insurance industry with a track record of delivering value added communications. 
• Good interpersonal skills. 
• A team player with the ability to work collaboratively across the business to ensure seamless and integrated service delivery. 
Capabilities/strengths (first 5 are most important): 
• Verbal & Written Communications 
• Project Management 
• Ability to multitask and work in a fast paced environment 
• Ability to manage complex processes and systems 
• Organizational skills 
• Analytical Tools and Problem solving 
• Innovation & Change 
• Relationship Management 
• Networking 
• Strategy & Planning 
• Compliance with company and industry standards 
• Customer service orientation 
• Teamwork and collaboration 
• Drive to excel 
• Flexibility & Change 
• Bachelor’s degree in journalism, marketing or communications or an equivalent combination of education and experience. 
• Five to seven plus years of corporate communications experience. 
Role Context/Specific Accountabilities: 
• Manages employee communications events, initiatives and programs that continue increasing employee knowledge of the company’s business and strategy; accelerates cultural transformation by energizing and engaging our employees. 
• Collaborates with Corporate Communications Managers on the development of employee communications strategies for leadership events and programs, and delivery of Athene’s business objectives and employee communication plan.  Provides public relations assistance on a variety of external projects.
• Provides communications best practices counsel to business leaders by: 
o Serving as trusted partner to department heads.
o Developing and implementing creative, effective communication messaging and tactics to drive the company’s strategic vision. 
o Ensuring delivery of elements of the annual communications plan 
o Executing the internal and external communications strategy, including relevant message development, and communications execution. 
o Delivering audience focused messaging through targeted and relevant media. 
• Serves as a manager and writer for key projects for HR, IT, Finance, etc. including company policies and procedures, benefits updates, IT changes, to name a few. Also, assists with public relations activities including writing press releases, conducting research and managing news clips.
• Develops communications assessments and implements plans to minimize business disruption while driving operational performance, often working with Human Resources and IT. 
• Ensures that communications programs are fully integrated and aligned with key internal and external communications partners, including: customer communications in support of broad organizational and functional business goals. 
• Creates communications measures and metrics to monitor performance objectives and measures effectiveness and impact of communication activities and refines programs to drive performance.
NOTE: Successful candidate will be required to complete a pre-employment background. 

Athene is an Equal Opportunity Employer. We do not discriminate on the basis of race, color, religion, sex, national origin, age, disability, marital status, sexual orientation, or veteran status or any other status protected by federal, state or local law

The story behind the new Communication Management Professional certification

As the Global Communication Certification Council (GCCC) launches the new Communication Management Professional (CMP) designation, Council chair Janet McCormick shares her thoughts on the mission of the GCCC, its accomplishments and the considerable research and thought that went into shaping this first and much anticipated certification offering.

Natasha Nicholson: In 2014 you were appointed the chair of the GCCC. Can you tell us about the Council’s mission, purpose and how it came to be?

Janet McCormick: The GCCC was created by IABC as a standard setting and assessment Council for communication professionals.  After our introductory Council meeting hosted by IABC in New York, New York (April 2014), we crafted the following Mission Statement:

  • The Global Communication Certification Council (GCCC) comprises a strong slate of officers representing the communication industry worldwide and serves as an autonomous governing body for the Global Communication Certification Program.
  • The Council’s purpose is to create and maintain an internationally recognized standard of communication excellence based on a global understanding of key principles and job competencies worldwide.
  • The Council aims to serve the communication profession worldwide by encouraging and executing a process of credentialing of communicators who achieve a global standard at different points of their career path.

NN: The Council is aiming to offer a series of certifications in the coming years, including the recently launched CMP, Communication Management Professional, for professionals with 6 to 10 years of experience. What was the thinking behind offering this certification first and what other certifications will be pursued?

JM: The certifications will be based on the “Global Standard” of the communication profession, which was developed by IABC through extensive research and consultation with the wider profession. Four broad career paths were identified through this process (Foundation, Generalist/Specialist, Strategic Advisor, Business Leader). The generalist/specialist [6-10 years of experience] level was chosen to be developed first as it applies to the largest potential applicant pool.  The Council is currently discussing which level to develop next, the Foundation or Strategic Advisor.

NN: The Council will be seeking ISO accreditation. Can you please explain what this is, why it’s so important and what’s involved in getting this accreditation?

JM: ISO (17024) is an international standard for professional certifications.  It is important that we pursue this designation in order to gain and maintain respect on the global stage.  It is my understanding that we can apply for this accreditation after 2 years of successful operation.  To that end, we are working closely with consultants during program development and data collection/analysis.

NN: A key part of this certification is the Job Task Analysis. Can you explain what this is, how it was developed and how it will be used?

JM: The Job Task Analysis was created as a survey tool to assess the landscape of the profession for this certification program.  It was used to collect demographic information of those working in the field of Communication as well as descriptions of particular knowledge requirements and performance expectations.  The survey results have provided a solid foundation for decision making regarding the focus and direction of the certifications we are developing.

NN: This certification program aspires to serve a global audience. How does the program and the exam take into account cultural differences?

JM: As IABC serves an international population, so will the certification program.  To the extent possible, those individuals surveyed for the JTA, members of the GCCC, and the item writers/scorers for the exams reflect the broad diversity of the profession, notably with regard to the types of organizations (academia, agency, corporate, government/public authority, independent practitioners, and not-for-profits), geographical distribution, cultural considerations, types of communication expertise, gender balance and existing professional credentials.

NN: Your term is coming to an end.  What is your “take away” from this experience?  Where would you like to see the program a year from now?

JM: I have thoroughly enjoyed my time serving as the inaugural chair of such a worthy endeavor!  The dedication of those involved in seeing this program to fruition is admirable in every way.   We have worked tirelessly to create and soon implement what I am confident will be a successful launch in June 2015.  As we all agree that quality credentials are essential in designating expertise in a way that can be understood globally, my vision for the future is that this program is the program that gets it done for Communication Professionals around the world.

Learn about how to become a certified Communication Management Professional.

Lexicon Content Marketing seeking Specialist

Marketing Content Specialist

The Marketing Content Specialist is responsible for writing and developing marketing collateral for a variety of external clients. In addition, the Marketing Content Specialist will help develop effective marketing plans designed to achieve the marketing goals of these clients.

The ideal candidate will have three–five years of professional marketing communications experience; excellent writing skills suitable for a variety of media; a bachelor’s degree in a related field (marketing, communications, journalism, public relations, advertising, business) from an accredited four-year college or university; and the proven ability to:

  • Write, edit, and coordinate production of assorted materials including brochures, one-sheets, e-communications, news releases, white papers, case studies, trade show materials, websites, newsletters, social media, video scripts, and blogs
  • Manage email marketing campaigns, including creating copy and defining and refining lists to maximize effectiveness of campaigns
  • Plan and execute social media plans and campaigns
  • Utilize SEO and search engine marketing skills
  • Analyze data and adjust marketing messaging and tactics in response
  • Conduct market research that drives marketing strategy
  • Monitor and measure the effectiveness of various tactics and campaigns 
  • Develop effective integrated marketing plans with tactical details
  • Utilize appropriate communication styles and techniques for all media (social media, digital, print, video, etc.)
  • Listen, understand, and respond to clients’ needs in a timely manner
  • Copyedit, proofread, and revise communications
  • Write clean, clear, engaging copy that is well-organized and free of grammatical, punctuation, and language-usage errors
  • Contribute to a creative team of writers, editors, and graphic designers
  • Work on multiple projects with overlapping deadlines
  • Meet tight deadlines

Additional skills and experience requested:

  • inbound marketing
  • social media monitoring and analytics
  • content marketing
  • marketing automation
  • mobile marketing
  • social media marketing strategies and tactics
  • HTML and CSS
  • video editing

Does this sound like you? If so, consider joining Lexicon Content Marketing. We’ll treat you like the pro you are and offer you a chance to grow with a growing company. We provide competitive compensation and benefits and an award-winning work environment. All inquiries will be treated confidentially. EEO employer. 

Please send a letter of application, your resume, list of references, PDFs of your work or a link to your website, salary history, and compensation requirements to Catherine Staub, Lexicon Content Marketing, Incomplete submissions will not be considered.

No phone inquiries. No agencies.


Lexicon Content Marketing 505 5th Avenue Suite 250 Des Moines, IA  50309 p 515.243.4615 ext. 101 F 515.243.4625

Changing the Landscape: Informing the Future



The IABC World Conference is coming to San Francisco, 14-17 June 2015. We will explore new ways of approaching communication with some of the most innovative and visionary leaders of our time.

The 2015 World Conference is providing participants with a once and a lifetime experience. “Changing the Landscape: Informing the Future” is not just the theme for the conference, it is also an experience that attendees will receive. Participants will learn from keynote speakers, who will stimulate the thinking of attendees with engaging sessions that showcase the best practices and problem-solving ideas that can be placed to work now.

By attending the conference you will:
  • Increase your network with over 1,200 participants in attendance.
  • Experience outstanding keynote speeches and informative panel discussions.
  • Choose from more than 60 exceptional sessions in a variety of formats.
  • Select from five tracks:
  • Communication skills: Skill-based knowledge, such as technical and social media skills, measurement techniques, planning, writing and presenting
  • Leadership and strategy: Guidance on facilitating and building strategic leadership skills and using strategy to support business goals
  • Marketing and brand: Insights and expertise on marketing to support sales and branding as an expression of organizational  value
  • Reputation: Strategies for improving stakeholder connections and perceptions — including crisis management and CSR.
  • Employee engagement: Ideas, analysis and best practices on supporting employees to commit to organizational goals, values and success, while enhancing their own sense of well-being.