Facebook’s Changing Algorithms: Maintaining Customer Connections

In late 2017, Facebook announced a significant overhaul to their News Feed and the algorithm behind it. This has caused quite the uproar in the marketing community, as they announced that content will be dramatically reprioritized to focus on updates from friends and local news.

Facebook intended for this update to increase the engagement with users and encourage more social interactions between account holders. We have already seen this impact our personal news feeds and the promotional success of marketers and content creators. According to Business Insider, companies like Little Things have seen a 75% decrease in organic Facebook traffic.

Join us as Blue Compass walks through what you need to know about these algorithm updates and how to ensure your content is seen by your target audience, while providing actionable takeaways for your brand!

  • When:
    Thursday, March 29, 2018 from 11:30 AM to 1:00 PM CDT
  • Where:
    Blue Compass
    1601 48th St
    Suite 200
    West Des Moines, IA 50266

Lunch will be provided for those who register by March 23. Register today!

Behind the Curtain of the Des Moines Music Scene: A Conversation with Sam Summers

What comes to mind when you think of the Des Moines music scene? Hinterland, Nightfall on the River, Wooly’s? Join us for a conversation with the man behind it all, Sam Summers. Sam will discuss the ins and outs of his event marketing process and what he’s learned during his nearly 20 years in the music biz. Lunch will be provided. Register today!

When
Tuesday, February 27, 2018 from 11:30 AM to 1:00 PM CST

Where
Forte Banquet & Conference Center
615 3rd Street
Des Moines, IA 50309

Click here to register!

Learn How March Madness Bounced Into Des Moines

March brings the madness of one of the greatest collegiate sporting events – the NCAA basketball tournament – to sports fans across the nation. In 2016, March Madness bounced into Des Moines as the city hosted opening round games of the NCAA men’s basketball tournament for the first time.

You can get court-side seats to find out how it all happened when you join IABC and Greg Edwards of the Greater Des Moines Convention and Visitors Bureau on Wednesday, March 15, from 11:30 a.m. to 12:30 p.m. at the Forte Banquet and Conference Center. Greg, a key figure in bringing March Madness to Des Moines, will share insight into the process of attracting and hosting a successful major sporting event – from planning and preparation to the communications, operations and logistics.

This event is FREE for IABC/Iowa members and only $10 for non-members. Register now.

Peek Behind the Scenes Into RAGBRAI

You’ve seen the hoards of bikers. You’ve ridden the hundreds of miles. You’ve dipped your wheels in the Mississippi. Now, here’s your chance to get a behind-the-scenes look at one of the state’s most successful and well-known events.

Heading into its 45th year, the Register’s Annual Great Bicycle Ride Across Iowa (RAGBRAI) is the oldest, largest and longest recreational bicycle touring event in the world. Taking place right here in our own backyard, the annual event attracts thousands of local, national and international riders and media to the state of Iowa.

 So, how does it all work?

Join IABC on Thursday, February 23, at 11:30 AM at Iowa Finance Authority as RAGBRAI’s Andrea Parrott takes us behind the scenes into the planning, preparation and communications involved in running this successful event.

Lunch will be provided, and there will be an opportunity to network with communications colleagues and friends following the event. 

Click HERE to register.

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