Changing the Landscape: Informing the Future

 

 

The IABC World Conference is coming to San Francisco, 14-17 June 2015. We will explore new ways of approaching communication with some of the most innovative and visionary leaders of our time.

The 2015 World Conference is providing participants with a once and a lifetime experience. “Changing the Landscape: Informing the Future” is not just the theme for the conference, it is also an experience that attendees will receive. Participants will learn from keynote speakers, who will stimulate the thinking of attendees with engaging sessions that showcase the best practices and problem-solving ideas that can be placed to work now.

By attending the conference you will:
  • Increase your network with over 1,200 participants in attendance.
  • Experience outstanding keynote speeches and informative panel discussions.
  • Choose from more than 60 exceptional sessions in a variety of formats.
  • Select from five tracks:
  • Communication skills: Skill-based knowledge, such as technical and social media skills, measurement techniques, planning, writing and presenting
  • Leadership and strategy: Guidance on facilitating and building strategic leadership skills and using strategy to support business goals
  • Marketing and brand: Insights and expertise on marketing to support sales and branding as an expression of organizational  value
  • Reputation: Strategies for improving stakeholder connections and perceptions — including crisis management and CSR.
  • Employee engagement: Ideas, analysis and best practices on supporting employees to commit to organizational goals, values and success, while enhancing their own sense of well-being.

 

 

In case you missed it….

IABC has the tools you need at your fingertip!

Get the most out of your IABC membership my accessing these resources to provide information on a variety of topics and information.  Don’t miss out!

 

Volunteer opportunities to hone your craft

Volunteer opportunities to hone your craft

Maybe our most exciting benefit of membership, we offer volunteer opportunities to serve on the IABC/Iowa board that will help you grow in leaps and bounds.

Hone your craft as you learn about elements of the communication world you might not see in your day job for years:

  • Plan professional development events
  • Manage a budget
  • Foster a vibrant community of communicators

You’ll build relationships and share ideas with colleagues at other companies and stay in tune with the best practices that will make your work life easier, no matter your focus area.

Through IABC/Iowa, connect with fellow communication professionals, and advance your career

Contact us today for more information!

Make the most of IABC/Iowa

Big or small, there are plenty of opportunities to give back and help IABC/Iowa.

Without volunteers, our nonprofit organization wouldn’t be able to provide the great professional development programming, networking opportunities and recognition that we do each year. How you can help:

  • Join the IABC/Iowa board (Members only)
  • Contribute to an event planning committee (Members only)
  • Introduce a speaker
  • Greet and escort guests to and from meeting rooms
  • Work at the registration table
  • Sponsor an event, meeting, etc.

Getting involved is by far the best way to connect with fellow communicators and advance your career. Expand your professional network. Learn some new skills you wouldn’t get exposed to in your day job. Build a stronger resume. In other words, make friends, try new things and benefit professionally in the process.

It’s fun and well worth your time. We promise.

To learn more or get started today contact us – we would love to hear from you!

The story behind the new Communication Management Professional certification

As the Global Communication Certification Council (GCCC) launches the new Communication Management Professional (CMP) designation, Council chair Janet McCormick shares her thoughts on the mission of the GCCC, its accomplishments and the considerable research and thought that went into shaping this first and much anticipated certification offering.

Natasha Nicholson: In 2014 you were appointed the chair of the GCCC. Can you tell us about the Council’s mission, purpose and how it came to be?

Janet McCormick: The GCCC was created by IABC as a standard setting and assessment Council for communication professionals.  After our introductory Council meeting hosted by IABC in New York, New York (April 2014), we crafted the following Mission Statement:

  • The Global Communication Certification Council (GCCC) comprises a strong slate of officers representing the communication industry worldwide and serves as an autonomous governing body for the Global Communication Certification Program.
  • The Council’s purpose is to create and maintain an internationally recognized standard of communication excellence based on a global understanding of key principles and job competencies worldwide.
  • The Council aims to serve the communication profession worldwide by encouraging and executing a process of credentialing of communicators who achieve a global standard at different points of their career path.

NN: The Council is aiming to offer a series of certifications in the coming years, including the recently launched CMP, Communication Management Professional, for professionals with 6 to 10 years of experience. What was the thinking behind offering this certification first and what other certifications will be pursued?

JM: The certifications will be based on the “Global Standard” of the communication profession, which was developed by IABC through extensive research and consultation with the wider profession. Four broad career paths were identified through this process (Foundation, Generalist/Specialist, Strategic Advisor, Business Leader). The generalist/specialist [6-10 years of experience] level was chosen to be developed first as it applies to the largest potential applicant pool.  The Council is currently discussing which level to develop next, the Foundation or Strategic Advisor.

NN: The Council will be seeking ISO accreditation. Can you please explain what this is, why it’s so important and what’s involved in getting this accreditation?

JM: ISO (17024) is an international standard for professional certifications.  It is important that we pursue this designation in order to gain and maintain respect on the global stage.  It is my understanding that we can apply for this accreditation after 2 years of successful operation.  To that end, we are working closely with consultants during program development and data collection/analysis.

NN: A key part of this certification is the Job Task Analysis. Can you explain what this is, how it was developed and how it will be used?

JM: The Job Task Analysis was created as a survey tool to assess the landscape of the profession for this certification program.  It was used to collect demographic information of those working in the field of Communication as well as descriptions of particular knowledge requirements and performance expectations.  The survey results have provided a solid foundation for decision making regarding the focus and direction of the certifications we are developing.

NN: This certification program aspires to serve a global audience. How does the program and the exam take into account cultural differences?

JM: As IABC serves an international population, so will the certification program.  To the extent possible, those individuals surveyed for the JTA, members of the GCCC, and the item writers/scorers for the exams reflect the broad diversity of the profession, notably with regard to the types of organizations (academia, agency, corporate, government/public authority, independent practitioners, and not-for-profits), geographical distribution, cultural considerations, types of communication expertise, gender balance and existing professional credentials.

NN: Your term is coming to an end.  What is your “take away” from this experience?  Where would you like to see the program a year from now?

JM: I have thoroughly enjoyed my time serving as the inaugural chair of such a worthy endeavor!  The dedication of those involved in seeing this program to fruition is admirable in every way.   We have worked tirelessly to create and soon implement what I am confident will be a successful launch in June 2015.  As we all agree that quality credentials are essential in designating expertise in a way that can be understood globally, my vision for the future is that this program is the program that gets it done for Communication Professionals around the world.

Learn about how to become a certified Communication Management Professional.

Lexicon Content Marketing seeking Specialist

Marketing Content Specialist

The Marketing Content Specialist is responsible for writing and developing marketing collateral for a variety of external clients. In addition, the Marketing Content Specialist will help develop effective marketing plans designed to achieve the marketing goals of these clients.

The ideal candidate will have three–five years of professional marketing communications experience; excellent writing skills suitable for a variety of media; a bachelor’s degree in a related field (marketing, communications, journalism, public relations, advertising, business) from an accredited four-year college or university; and the proven ability to:

  • Write, edit, and coordinate production of assorted materials including brochures, one-sheets, e-communications, news releases, white papers, case studies, trade show materials, websites, newsletters, social media, video scripts, and blogs
  • Manage email marketing campaigns, including creating copy and defining and refining lists to maximize effectiveness of campaigns
  • Plan and execute social media plans and campaigns
  • Utilize SEO and search engine marketing skills
  • Analyze data and adjust marketing messaging and tactics in response
  • Conduct market research that drives marketing strategy
  • Monitor and measure the effectiveness of various tactics and campaigns 
  • Develop effective integrated marketing plans with tactical details
  • Utilize appropriate communication styles and techniques for all media (social media, digital, print, video, etc.)
  • Listen, understand, and respond to clients’ needs in a timely manner
  • Copyedit, proofread, and revise communications
  • Write clean, clear, engaging copy that is well-organized and free of grammatical, punctuation, and language-usage errors
  • Contribute to a creative team of writers, editors, and graphic designers
  • Work on multiple projects with overlapping deadlines
  • Meet tight deadlines

Additional skills and experience requested:

  • inbound marketing
  • social media monitoring and analytics
  • content marketing
  • marketing automation
  • mobile marketing
  • social media marketing strategies and tactics
  • HTML and CSS
  • video editing

Does this sound like you? If so, consider joining Lexicon Content Marketing. We’ll treat you like the pro you are and offer you a chance to grow with a growing company. We provide competitive compensation and benefits and an award-winning work environment. All inquiries will be treated confidentially. EEO employer. 

Please send a letter of application, your resume, list of references, PDFs of your work or a link to your website, salary history, and compensation requirements to Catherine Staub, Lexicon Content Marketing, cstaub@lexiconcontentmarketing.com. Incomplete submissions will not be considered.

No phone inquiries. No agencies.

 

Lexicon Content Marketing 505 5th Avenue Suite 250 Des Moines, IA  50309 p 515.243.4615 ext. 101 F 515.243.4625

Ten Ways to Engage Your Audiences with Communications (April 28)

Ten Ways to Engage Your Audiences with Communications

Join us on April 28th at Nationwide for an engagement conversation with Simpson College’s Chair and Professor of Communication and Media Studies, Brian Steffen. Steffen will share his top 10 ways to engage your internal and external audiences, and offer ROI tips for many of the social media tools you may be using.

When Tuesday, April 28, 2015 11:30 AM  – 1:00 PM

Where Nationwide Auditorium 1100 Locust Street, Des Moines, Iowa, USA

Dress Code Business Casual

Event Summary

Registration Deadline

Tuesday, April 28, 2015

 

ABOUT OUR SPEAKER:
Brian Steffen
Brian Steffen
Department Chair of Communication and Media Studies, Professor of Communication and Media Studies

Contact:brian.steffen@simpson.edu| Twitter | Facebook

Credentials:

B.A., Iowa State University, 1981.

M.S., Iowa State University, 1987.

Ph.D., University of Iowa, 1995.

I’m the chair of Communication & Media Studies at Simpson College, and I’ve been a member of the faculty  since 1989. I’m a teacher first and foremost and have won several campus, regional and national teaching awards. Before coming to Simpson, I was a government and politics reporter with the Ames Daily Tribune and the Associated Press. I’m a passionate believer in the values of the First Amendment and the potential for journalism to nourish a democratic culture. When I’m not working with students at Simpson, you’ll usually find me on my bicycle, on the golf course or traveling around the world. During Fall 2013, I led Simpson’s Semester in London program at Roehampton University. Starting in January 2014, I’ll serve as editor of the national research journal Teaching Journalism & Mass Communication.

 

 

Get Involved with IABC/Iowa

Make the Most of Your IABC Experience – Volunteer!

Let’s face it. There’s no shortage of worthy volunteer causes out there. And there are only so many hours in the day. So how can you possibly find time to volunteer for IABC, right? 

Good News – The answer is easier than you think.

First, your career is obviously important to you! Why not make the most of the IABC experience? Simply plan on attending one of our IABC/Iowa professional development events or social and, while you’re at it, volunteer to help with some basic meeting duties – greeting and escorting attendees, for example. Call it professional development with a dash of networking. 

Second, volunteering with IABC is so easy! Not only can you volunteer to assist at a professional development event, but you can also get even more involved by becoming involved on our board. We will be looking to fill board positions in the next few months. What a perfect opportunity to showcase your talent and skills!  

  • Are you a good writer or editor? We’d love to have you as a contributor or to lend your expertise in making this a great newsletter.
  • Want to work on your social media skills? Get your communication story or blog out with IABC/Iowa.
  • Want to get to know a few members you could look forward to seeing at IABC/Iowa events?
  • Do you have ideas on events you would like to see from IABC/Iowa?
  • Could you provide insight on what’s working with IABC/Iowa or how we could strengthen our impact?
  • Would you like to be a part of our board to strength our organization and your resume?Why wouldn’t you volunteer?  Contact us!  We have many opportunities for you.
  • Let’s see…minimal time commitment, opportunities to network and enhance professional development, and a worthy cause.